Senior Product Marketing Leader - GTM & Enablement

ServiceNow; Oregon; Hybrid; USD 140,000 - 210,000; Full time

Job summary

ServiceNow is seeking a seasoned product marketing professional to lead GTM activation for the Service CRM team. You will partner with Sales, Demand Gen, and Field Marketing to craft messaging, build launch plans, and drive cross-functional execution that closes execution gaps in the field.

You will own tools for sellers, run enablement sessions, and work closely with sales leadership to understand market needs. Senior stakeholders’ engagement and a strong narrative are essential for success.

Qualifications

• 6+ years of experience in product marketing, sales enablement, GTM strategy, demand gen, or a combination.
• Proven track record of building and activating GTM programs that drive measurable outcomes (pipeline, win rate, field adoption).
• Experience working in or closely alongside enterprise sales organizations.
• Strong written communication—this role requires a lot of it and it needs to be good.
• Comfortable presenting to and working with senior stakeholders, including sales leadership and executives.
• Bachelor's degree or equivalent experience.

Responsibilities

• Own GTM motion end-to-end—lead from planning to execution.
• Create tools sellers use daily—pitch decks, talk tracks, battle cards, discovery frameworks.
• Develop content and programs across the full funnel: thought leadership, customer stories, analyst materials.
• Translate product capabilities into customer-facing messaging for service and CX leaders, field ops, and sales.
• Maintain messaging relevance as product and competitive landscapes evolve.

Skills

CRM knowledge

Cross-functional collaboration

Executive communication

Education

Bachelor's degree or equivalent experience

Job description

ServiceNow is seeking a seasoned product marketing professional to lead GTM activation for the Service CRM team. You will partner with Sales, Demand Gen, and Field Marketing to craft messaging, build launch plans, and drive cross-functional execution that closes execution gaps in the field.

You will own tools for sellers, run enablement sessions, and work closely with sales leadership to understand market needs. Senior stakeholders’ engagement and a strong narrative are essential for success.