Field Service GTM Director, Product Marketing

salesforce.com, inc.; Chicago (IL); Sur place; USD 164 000 - 262 000; Plein temps

Résumé du poste

Salesforce is seeking an experienced Field Service Product Marketing leader to own the go-to-market strategy, messaging, and enablement for this high-impact business. You will translate sales needs into scalable marketing programs across product, marketing, and regional teams, driving pipeline and new customer growth.

The ideal candidate has 8+ years in product marketing or GTM roles, excels at storytelling to executives and field teams, and can lead cross-functional planning with data-driven

Qualifications

• 8+ years in product marketing, sales, or go-to-market roles.
• Strong communicator and storyteller for executives, partners, and customers.
• Self-starter who navigates a multi-geography org quickly.
• Strategic thinker with data-driven marketing metrics.
• Partner to sales, marketing, and enablement to build pipeline.
• Knowledge of marketing to service buyers across industries.
• Experience creating value propositions and content strategies.
• Experience running or managing GTM programs is desirable.

Responsabilités

• Be the Field Service go-to-market expert for stakeholders across product, marketing, and distribution.
• Own competitive strategy and enablement for Field Service.
• Lead cross-functional annual and quarterly GTM planning for Field Service.
• Build a product enablement strategy with sales plays and training materials.
• Scale programs with industry and regional PMMs globally.
• Shape pricing and packaging strategy, supporting in-flight deals and field communications.
• Drive launch strategy and execution for Field Service product launches.
• Create and deliver content, webinars, blogs, events, and customer stories for market adoption.
• Track, measure, and report results, adjusting programs based on data.

Connaissances

Product marketing

Storytelling

Cross-functional collaboration

Data analytics

Sales enablement alignment

Service buyer marketing

Value propositions

GTM programs

Outils

Salesforce products

Google Slides

Description du poste

Salesforce is seeking an experienced Field Service Product Marketing leader to own the go-to-market strategy, messaging, and enablement for this high-impact business. You will translate sales needs into scalable marketing programs across product, marketing, and regional teams, driving pipeline and new customer growth.

The ideal candidate has 8+ years in product marketing or GTM roles, excels at storytelling to executives and field teams, and can lead cross-functional planning with data-driven