Senior Product Marketing Lead: GTM & Enablement

ServiceNow; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Generous family leave

Matched donations

Annual learning stipends

Flexible PTO

Competitive retirement plan

Paid volunteer time

Job summary

ServiceNow is seeking a seasoned product marketing and revenue enablement leader to partner with Sales, Demand Gen, and Field Marketing. You will own GTM motions end-to-end, craft compelling messaging, and develop battle cards, playbooks, and training that drive adoption and measurable pipeline.

You will translate product capabilities into customer-facing materials for enterprise customers and frontline sellers, while staying ahead of market shifts and competitive moves.

Qualifications

• 6+ years of experience in product marketing, sales enablement, GTM strategy, or demand gen.
• Strong written communication.
• Proven track record of building and activating GTM programs that drive measurable outcomes.
• Experience leading GTM strategy or go-to-market initiatives in B2B SaaS.
• Ability to work with senior stakeholders including sales leadership and executives.
• Bachelor’s degree or equivalent experience.
• We value shipped activations over titles.

Responsibilities

• Partner with Sales, Demand Gen, and Field Marketing to ensure messaging translates into deals and actions.
• Build launch plans; own milestones and cross-functional coordination; drive execution.
• Create content and programs to close gaps in field positioning of Service CRM.
• Develop tools sellers use daily: pitch decks, talk tracks, battle cards, discovery frameworks, competitive objections.
• Run enablement sessions—live or recorded—to maximize adoption.
• Work with sales leadership to understand market effectiveness and adjust messaging accordingly.
• Translate product capabilities into customer-facing messaging for service, field service, and operations leaders; ensure messaging stays current with product and market evolution.
• Build assets across the funnel: thought leadership, events, customer stories, analyst materials.

Skills

Strong written communication

GTM strategy

Go-to-market leadership

Sales enablement

Demand generation

Field marketing

Enterprise SaaS experience

Education

Bachelor’s degree or equivalent experience

Job description

ServiceNow is seeking a seasoned product marketing and revenue enablement leader to partner with Sales, Demand Gen, and Field Marketing. You will own GTM motions end-to-end, craft compelling messaging, and develop battle cards, playbooks, and training that drive adoption and measurable pipeline.

You will translate product capabilities into customer-facing materials for enterprise customers and frontline sellers, while staying ahead of market shifts and competitive moves.