Senior Product Marketing Lead – Growth & Strategy (Remote)

RethinkFirst; Hartford (CT); Remote; USD 120,000 - 180,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own marketing for key lines of business. You will translate insights into positioning, pricing, and go-to-market plans in collaboration with Product, Sales, and Marketing.

You will shape roadmaps, drive growth, and enable teams with narratives, tools, and enablement. Remote work options are available for eligible candidates in supported states.

Qualifications

• 8+ years in product marketing or related GTM experience in B2B SaaS or complex solutions.
• 3+ years of people management and leading a team.
• Hands-on experience with pricing, packaging, and go-to-market
• Demonstrated ability to translate market insights into adoption and growth
• Experience building customer advocacy programs and case studies
• Strong writing, storytelling, and executive communication skills
• Ability to operate in a fast-moving environment with incomplete information

Responsibilities

• Lead, coach, and develop a team of product marketers with clear priorities and standards.
• Own product marketing strategy and execution from market assessment to launch and growth.
• Partner with Product and business leaders to shape roadmaps and priorities.
• Lead positioning, messaging, and value propositions for assigned lines of business.
• Define pricing and packaging strategy in collaboration with Finance and Sales.
• Drive go-to-market planning and enablement for new products and major enhancements.
• Equip Sales and Customer Success with compelling narratives and proof points.

Skills

Product marketing

Go-to-market

Leadership

Pricing & packaging

Market research

Segmentation

Cross-functional collaboration

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own marketing for key lines of business. You will translate insights into positioning, pricing, and go-to-market plans in collaboration with Product, Sales, and Marketing.

You will shape roadmaps, drive growth, and enable teams with narratives, tools, and enablement. Remote work options are available for eligible candidates in supported states.