Product Marketing Lead: Growth & Strategy (Remote)

RethinkFirst; Illinois; Remote; USD 110,000 - 160,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business.

This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Qualifications

• 8+ years in product marketing or related roles in B2B SaaS.
• 3+ years of people management experience.
• Experience with pricing and packaging, TAM/SAM/SOM analysis.
• Strong market research, segmentation, and competitive intelligence.
• Proven ability to translate insights into growth and revenue.
• Excellent writing and executive communication skills.

Responsibilities

• Own product marketing strategy and execution for designated lines of business, from market assessment through launch, adoption, and growth.
• Define Market and Commercial Strategy.
• Develop ICPs, segmentation, competitive intelligence, and TAM/SAM/SOM analysis to inform where and how the company can win.
• Turn market and business insights into actionable recommendations for product investment, revenue planning, and routes to market.
• Own pricing and packaging strategy in partnership with Product, Finance, Sales, and business leadership.
• Equip Sales and Customer Success with the narratives, tools, training, and competitive guidance needed to win, retain, and expand customers.
• Partner with Customer Success and Sales to identify customer advocates and translate testimonials, reference stories, and case studies into compelling proof points for campaigns, sales conversations, and executive audiences.
• Track adoption and commercial performance, including pipeline influence, conversion, win rate, retention, expansion, and price realization, and adjust strategies based on results.
• Communicate priorities, insights, risks, and recommendations clearly to executives and cross-functional partners.

Skills

People management

Pricing & packaging

Go-to-market strategy

Market research

Customer segmentation

Competitive intelligence

Analytics & data interpretation

Executive communication

Cross-functional collaboration

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business.

This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.