Senior Product Marketing Lead — Remote Growth & Strategy

RethinkFirst; Tallahassee (FL); Remote; USD 120,000 - 180,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer insights into clear positioning, pricing, and go-to-market plans in partnership with product, sales, and marketing.

The role focuses on developing market strategies, prioritizing roadmaps, and enabling growth by equipping sales with compelling narratives, tools, and proof points.

Qualifications

• 8+ years in product marketing or GTM roles in B2B SaaS or similar.
• Experience turning market insights into adoption and growth.
• Pricing, packaging, segmentation, and messaging expertise.
• Experience building customer testimonials and case studies.
• Strong collaboration with product, sales, finance, and marketing.

Responsibilities

• Lead the product marketing team and portfolio for designated lines.
• Own product marketing strategy and go-to-market execution from assessment to launch.
• Partner with product and business leaders to shape roadmaps and investments.
• Develop positioning, messaging, and pricing strategies.
• Enable growth by equipping sales with narratives, tools, and proof points.
• Track performance and adjust strategies across campaigns and launches.

Skills

Product marketing

GTM strategy

Pricing strategy

Market research

Positioning

Customer advocacy

Sales enablement

Cross-functional

Executive communication

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer insights into clear positioning, pricing, and go-to-market plans in partnership with product, sales, and marketing.

The role focuses on developing market strategies, prioritizing roadmaps, and enabling growth by equipping sales with compelling narratives, tools, and proof points.