Senior Product Marketing Manager - Remote Growth Lead

RethinkFirst; Annapolis (MD); Remote; USD 120,000 - 180,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business.

This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Qualifications

• 8+ years in product marketing or related B2B SaaS experience.
• 3+ years of people management.
• Experience with pricing, TAM/SAM/SOM analysis, segmentation, customer research, and launches.
• Experience partnering with cross-functional teams including Product, Sales, Customer Success, Finance, and Marketing.

Responsibilities

• Lead and develop a team of product marketers, setting clear priorities and standards for high-quality work.
• Direct ownership of product marketing strategy and execution for designated lines of business from market assessment to launch, adoption, and growth.
• Partner with Product and business leaders to shape roadmaps, commercialization priorities, and growth plans.
• Define market strategy with customer insights, competitive intelligence, and market dynamics to inform positioning and messaging.

Skills

Product marketing

Go-to-market strategy

People management

Pricing & packaging

Positioning & messaging

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business.

This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.