Product Marketing Leader — Growth & Strategy (Remote)

RethinkFirst; Central City (NE); Remote; USD 120,000 - 180,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into positioning, pricing and packaging, and go-to-market strategies in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will direct and develop a team of product marketers, establishing priorities and standards for high-quality work.

Qualifications

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or another complex solution environment.
• 3+ years of people management.

Responsibilities

• Lead, coach, and develop a team of product marketers, setting clear priorities, expectations, and standards for high-quality work.
• Directly own product marketing strategy and execution for designated lines of business, from market assessment through launch, adoption, and growth.
• Define Market and Commercial Strategy and develop a view of customers, competitors, market dynamics, and whitespace.
• Own segmentation, ICPs, competitive intelligence, and TAM/SAM/SOM analysis to inform where the company can win.
• Turn market insights into actionable recommendations for product investment, revenue planning, and routes to market.
• Equip Sales and Customer Success with narratives, tools, training, and competitive guidance to win and expand customers.
• Track adoption and commercial performance and adjust strategies based on results.
• Communicate priorities and insights clearly to executives and cross-functional partners.

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into positioning, pricing and packaging, and go-to-market strategies in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will direct and develop a team of product marketers, establishing priorities and standards for high-quality work.