Senior Product Marketing Lead, Remote Growth & Strategy

RethinkFirst; North Carolina; Remote; USD 120,000 - 170,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into positioning, pricing, packaging, and go-to-market strategies in collaboration with Product, Sales, Customer Success, Finance, and Marketing.

You will lead, coach, and develop a team, shape roadmaps, and drive growth through segmentation, TAM/SAM/SOM analysis, and compelling

Qualifications

• 8+ years in product marketing or GTM for B2B SaaS environments.
• 3+ years in people management leading teams.
• Ability to translate insights into pricing, packaging, and launches.

Responsibilities

• Lead, coach, and develop a team of product marketers.
• Own product marketing strategy and execution for designated lines of business.
• Shape roadmaps, commercialization priorities, and growth plans.
• Develop market-positioning, messaging, and value propositions.
• Equip sales with narratives, tools, and competitive guidance.
• Track performance and adjust strategies based on results.

Skills

Product marketing

People management

Pricing & packaging

TAM/SAM/SOM analysis

Segmentation

Customer research

Competitive intelligence

Positioning & messaging

Product launches

Customer advocacy

Case studies

Cross-functional partnering

Executive communication

Data-driven decisions

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into positioning, pricing, packaging, and go-to-market strategies in collaboration with Product, Sales, Customer Success, Finance, and Marketing.

You will lead, coach, and develop a team, shape roadmaps, and drive growth through segmentation, TAM/SAM/SOM analysis, and compelling