Senior Product Marketing Lead — AI-Driven Growth & Launch

RevSpring; Phoenix (AZ); On-site; USD 100,000 - 150,000; Full time

Job summary

RevSpring seeks a product marketing leader to own positioning, messaging, sales enablement, and launches across its care access and provider data portfolio. The role covers two distinct buyers and requires turning roadmap into compelling external narratives while driving adoption and bookings.

The ideal candidate has 5–8 years in B2B SaaS product marketing, thrives on ambiguity, and uses AI daily to stay ahead of a lean, budget-conscious team. Strong writing and verbal skills are essential.

Qualifications

• 5-8 years in B2B SaaS product marketing, ideally in health IT.
• Builder who knows the playbook but can skip steps when needed.
• Comfort with ambiguity and competing priorities without a fixed playbook.
• AI-assisted work as a daily habit, not an experiment.
• Writing and speaking skills that simplify dense products.
• Lean team experience with a scrappy, resourceful approach.

Responsibilities

• Own positioning and messaging for two buyer segments: health system CIO and health plan head of digital experience.
• Develop sales enablement materials, battle cards, competitive intel, pricing narratives.
• Lead thought leadership, webinars, articles, podcasts, and invite-only events.
• Drive bookings and logo attainment through campaigns and launches.
• Translate product roadmap and discovery into external-ready narratives.
• Improve adoption and value realization for existing customers.
• Build for AI-mediated buyer discovery beyond traditional SEO.

Skills

B2B SaaS marketing

Ambiguity handling

AI-enabled work

Strong writing/speaking

Resourceful / scrappy

Health IT experience

Job description

RevSpring seeks a product marketing leader to own positioning, messaging, sales enablement, and launches across its care access and provider data portfolio. The role covers two distinct buyers and requires turning roadmap into compelling external narratives while driving adoption and bookings.

The ideal candidate has 5–8 years in B2B SaaS product marketing, thrives on ambiguity, and uses AI daily to stay ahead of a lean, budget-conscious team. Strong writing and verbal skills are essential.