Product Marketing Leader — AI-Driven Growth & Strategy

Salesforce; San Francisco (CA); On-site; USD 182,000 - 305,000; Full time

Job summary

Salesforce is seeking a senior Product Marketer to lead a team responsible for messaging, positioning, and go-to-market strategies across AI, data, and customer service initiatives. You will craft compelling narratives, develop demo assets, and collaborate with product, sales, and field marketing to accelerate pipeline growth.

The role requires deep experience in product marketing, strong executive communication, and the ability to guide cross-functional programs in a fast-paced environment.

Qualifications

• 8+ years of experience in product marketing, industry marketing or corporate marketing.
• Experience leading and inspiring a team of marketers.
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
• Expertise in creating strong working relationships with cross-functional teams and aligning with global stakeholders
• Ability to create a range of marketing assets (including on-message product demo videos, sharp, succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), and product data sheets.
• Ability to use data and analytics to drive decision-making, as well as a consistent track record of setting and delivering against measurable marketing metrics.
• Ability to strategize and craft compelling messaging and positioning for technology products.

Responsibilities

• Lead and empower a team of product marketers.
• Lead your team to define a clear, differentiated, customer-centric narrative, value props, positioning, and messaging.
• Drive the creation and delivery of thought leadership content, demos, webinars, blogs, and case studies to drive differentiated messages.
• Transform and operationalize internal and external marketing communications.
• Develop repeatable, scalable processes to better train sales teams and drive always-on sales plays and programs.
• Translate our marketing & industry-focused initiatives into actionable programs to help drive growth.
• Partner with sales to develop marketing solutions that fuel the pipeline and close deals
• Partner closely with product teams to shape differentiated product investments that drive innovation for our customers.
• Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams.
• Lead product launch plans and develop effective sales training materials.
• Confidently deliver presentations to audiences of all sizes

Skills

Team leadership

Executive communication

Cross-functional collaboration

Product positioning

Messaging development

Sales enablement

Data-driven decisions

Public speaking

Tools

Keynote

PowerPoint

Job description

Salesforce is seeking a senior Product Marketer to lead a team responsible for messaging, positioning, and go-to-market strategies across AI, data, and customer service initiatives. You will craft compelling narratives, develop demo assets, and collaborate with product, sales, and field marketing to accelerate pipeline growth.

The role requires deep experience in product marketing, strong executive communication, and the ability to guide cross-functional programs in a fast-paced environment.