B2B SaaS Product Marketing Lead - AI-Driven Growth

RevSpring; Arden Hills (MN); Vor Ort; USD 110.000 - 150.000; Vollzeit

Zusammenfassung

RevSpring seeks a product marketing leader to own positioning, messaging, and go-to-market for Kyruus, RevSpring's care access and provider data business. You will own the full portfolio, craft external narratives, and drive adoption with AI-assisted workflows.

The role demands a scrappy, high-velocity mindset in a lean team. You will tie campaigns directly to bookings and logo attainment, while balancing roadmap priorities and customer value realization.

Qualifikationen

• 5–8 years of B2B SaaS product marketing, ideally in health IT or a regulated, technical industry.
• Able to navigate ambiguity, competing priorities, and no finished playbook.
• AI-assisted work as a daily habit, not an experiment.
• Writing and talking that make dense products sound like something worth caring about.

Aufgaben

• Own positioning and messaging written for two very different buyers: the health system CIO and the health plan head of digital experience.
• Build sales enablement reps actually use battle cards, competitive intel, deal support, pricing narratives.
• Run a thought leadership and customer engagement program webinars, written pieces, podcast appearances, and curated invite-only events built around our own leaders.
• Move bookings and logo attainment through campaigns and launch motions you can tie directly to the number.
• Keep pace with product turning roadmap and discovery into external-ready narrative without a lag.
• Drive adoption and value realization so existing customers understand and use what they already own.
• Build for AI-mediated buyer discovery, not just traditional SEO and channels.

Kenntnisse

B2B SaaS marketing

Ambiguity management

AI-powered productivity

Clear writing

Jobbeschreibung

RevSpring seeks a product marketing leader to own positioning, messaging, and go-to-market for Kyruus, RevSpring's care access and provider data business. You will own the full portfolio, craft external narratives, and drive adoption with AI-assisted workflows.

The role demands a scrappy, high-velocity mindset in a lean team. You will tie campaigns directly to bookings and logo attainment, while balancing roadmap priorities and customer value realization.