Senior Product Marketer

RevSpring; Phoenix (AZ); On-site; USD 100,000 - 150,000; Full time

Job summary

RevSpring seeks a product marketing leader to own positioning, messaging, sales enablement, and launches across its care access and provider data portfolio. The role covers two distinct buyers and requires turning roadmap into compelling external narratives while driving adoption and bookings.

The ideal candidate has 5–8 years in B2B SaaS product marketing, thrives on ambiguity, and uses AI daily to stay ahead of a lean, budget-conscious team. Strong writing and verbal skills are essential.

Qualifications

• 5-8 years in B2B SaaS product marketing, ideally in health IT.
• Builder who knows the playbook but can skip steps when needed.
• Comfort with ambiguity and competing priorities without a fixed playbook.
• AI-assisted work as a daily habit, not an experiment.
• Writing and speaking skills that simplify dense products.
• Lean team experience with a scrappy, resourceful approach.

Responsibilities

• Own positioning and messaging for two buyer segments: health system CIO and health plan head of digital experience.
• Develop sales enablement materials, battle cards, competitive intel, pricing narratives.
• Lead thought leadership, webinars, articles, podcasts, and invite-only events.
• Drive bookings and logo attainment through campaigns and launches.
• Translate product roadmap and discovery into external-ready narratives.
• Improve adoption and value realization for existing customers.
• Build for AI-mediated buyer discovery beyond traditional SEO.

Skills

B2B SaaS marketing

Ambiguity handling

AI-enabled work

Strong writing/speaking

Resourceful / scrappy

Health IT experience

Job description

Kyruus is RevSpring's care access and provider data business, and product marketing here needs a rebuild. We're not handing off a tidy function with a settled playbook. The playbook is still being written, and we want someone who wants to write it.

You’ll own product marketing for our full portfolio: positioning, messaging, sales enablement, and launch. One person, wide surface area, real mandate. You’ll use AI tools daily to get more done than a bigger team would, and you’ll be judged on logo attainment, bookings, and adoption, not on activity.

What You’ll Do

• Own positioning and messaging written for two very different buyers: the health system CIO and the health plan head of digital experience.
• Build sales enablement reps actually use battle cards, competitive intel, deal support, pricing narratives.
• Run a thought leadership and customer engagement program webinars, written pieces, podcast appearances, and curated invite-only events built around our own leaders.
• Move bookings and logo attainment through campaigns and launch motions you can tie directly to the number.
• Keep pace with product turning roadmap and discovery into external-ready narrative without a lag.
• Drive adoption and value realization so existing customers understand and use what they already own.
• Build for AI-mediated buyer discovery, not just traditional SEO and channels.

What You’ll Bring

• 5-8 years of B2B SaaS product marketing, ideally in health IT or another regulated, technical industry.
• A builder, not a purist. You know the playbook and know when to skip a step.
• Real comfort with ambiguity, competing priorities, and no finished playbook.
• AI-assisted work as a daily habit, not an experiment.
• Writing and talking that make dense products sound like something worth caring about.
• A scrappy, resourceful streak built for a lean team and a smaller budget.

Equal Opportunity

RevSpring is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.