Product Marketer

RevSpring; Nashville (TN); On-site; USD 110,000 - 170,000; Full time

Job summary

RevSpring's Kyruus care access and provider data business seeks a product marketer to own positioning, messaging, and launches across the portfolio. You will drive sales enablement, and lead a thought leadership program including webinars, podcasts, and events with our leadership.

AI-driven discovery and adoption programs will be central to your mandate. You will own messaging for health system CIOs and health plan leaders, work with a lean team, and be judged on bookings and logo attainment

Qualifications

• 5–8 years of B2B SaaS product marketing, ideally in health IT or a regulated technical industry.
• The builder mindset with ability to operate without a fixed playbook.
• Comfort with ambiguity and competing priorities; daily use of AI tools.
• Strong writing and storytelling to translate dense products into value.

Responsibilities

• Own positioning and messaging for two distinct buyers: health system CIO and health plan head of digital experience.
• Build sales enablement materials including battle cards, competitive intel, pricing narratives.
• Lead thought leadership programs: webinars, written pieces, podcasts, and invite-only events.
• Drive bookings and logo attainment through campaigns and launch motions.
• Align product roadmap and external narratives to reduce lag.
• Foster adoption and value realization so customers use current solutions.
• Develop AI-mediated buyer discovery narratives beyond SEO and channels.

Skills

B2B SaaS product marketing

AI-assisted work

Writing and verbal communication

Ambiguity handling

Tools

AI tools

Job description

Kyruus is RevSpring's care access and provider data business, and product marketing here needs a rebuild. We're not handing off a tidy function with a settled playbook. The playbook is still being written, and we want someone who wants to write it.

You'll own product marketing for our full portfolio: positioning, messaging, sales enablement, and launch. One person, wide surface area, real mandate. You'll use AI tools daily to get more done than a bigger team would, and you'll be judged on logo attainment, bookings, and adoption, not on activity.

What You'll Do

• Own positioning and messaging written for two very different buyers: the health system CIO and the health plan head of digital experience.
• Build sales enablement reps actually use battle cards, competitive intel, deal support, pricing narratives.
• Run a thought leadership and customer engagement program webinars, written pieces, podcast appearances, and curated invite-only events built around our own leaders.
• Move bookings and logo attainment through campaigns and launch motions you can tie directly to the number.
• Keep pace with product turning roadmap and discovery into external-ready narrative without a lag.
• Drive adoption and value realization so existing customers understand and use what they already own.
• Build for AI-mediated buyer discovery, not just traditional SEO and channels.

What You'll Bring

• 5-8 years of B2B SaaS product marketing, ideally in health IT or another regulated, technical industry.
• A builder, not a purist. You know the playbook and know when to skip a step.
• Real comfort with ambiguity, competing priorities, and no finished playbook.
• AI-assisted work as a daily habit, not an experiment.
• Writing and talking that make dense products sound like something worth caring about.
• A scrappy, resourceful streak built for a lean team and a smaller budget.

Equal Opportunity

RevSpring is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.