Product Marketing Lead — AI-Driven Growth & Enablement

Profound; New York (NY); Hybrid; USD 145,000 - 200,000; Full time

Job summary

Profound, based in New York, seeks a Product Marketing professional to own the product narrative and drive adoption across onboarding, renewal, and expansion. You will develop customer-facing content and enablement materials, partnering with Customer Success and Sales to maximize value from the platform.

You will lead launches, lifecycle marketing, and case studies, shaping communications that help customers understand new features and realize fast time-to-value.

Qualifications

• 3 to 6 years in product marketing, customer marketing, product enablement, or a closely related field at a B2B SaaS company.
• Experience serving or working alongside Customer Success, account management, or a post-sale motion (adoption, retention, expansion).
• You've created enablement, launch, or customer-facing content yourself.

Responsibilities

• Own internal expert knowledge on Profound's product, features, roadmap, use cases, and technical underpinnings.
• Translate product knowledge into clear positioning and messaging for onboarding, renewal, and expansion.
• Create customer-facing enablement content: onboarding, deep-dives, feature launches, recurring office hours, playbooks, guides, case studies.

Skills

Product marketing

Customer marketing

Product enablement

B2B SaaS

Job description

Profound, based in New York, seeks a Product Marketing professional to own the product narrative and drive adoption across onboarding, renewal, and expansion. You will develop customer-facing content and enablement materials, partnering with Customer Success and Sales to maximize value from the platform.

You will lead launches, lifecycle marketing, and case studies, shaping communications that help customers understand new features and realize fast time-to-value.