Senior Product Marketer

RevSpring; Columbus (OH); On-site; USD 90,000 - 140,000; Full time

Job summary

Kyruus, RevSpring's care access and provider data business, is seeking a seasoned product marketer to own positioning, messaging, sales enablement, and launches for the full portfolio. You’ll use AI tools daily to move faster than a bigger team and are measured by logo attainment, bookings, and adoption.

You’ll craft external-ready narratives, drive adoption, and build AI-mediated buyer discovery programs while collaborating across product and sales in a lean, high-ambiguity environment.

Qualifications

• 5-8 years of B2B SaaS product marketing, ideally in health IT or another regulated, technical industry.
• A builder, not a purist. You know the playbook and know when to skip a step.
• Real comfort with ambiguity, competing priorities, and no finished playbook.
• AI-assisted work as a daily habit, not an experiment.
• Writing and talking that make dense products sound like something worth caring about.
• A scrappy, resourceful streak built for a lean team and a smaller budget.

Responsibilities

• Own positioning and messaging written for two very different buyers: the health system CIO and the health plan head of digital experience.
• Build sales enablement reps actually use battle cards, competitive intel, deal support, pricing narratives.
• Run a thought leadership and customer engagement program webinars, written pieces, podcast appearances, and curated invite-only events built around our own leaders.
• Move bookings and logo attainment through campaigns and launch motions you can tie directly to the number.
• Keep pace with product turning roadmap and discovery into external-ready narrative without a lag.
• Drive adoption and value realization so existing customers understand and use what they already own.
• Build for AI-mediated buyer discovery, not just traditional SEO and channels.

Skills

B2B SaaS product marketing

Health IT experience

AI-enabled marketing

Writing and storytelling

Lean, scrappy execution

Education

Bachelor's degree in Marketing

Tools

CRM (Salesforce)

Marketing automation (HubSpot)

Job description

Kyruus is RevSpring's care access and provider data business, and product marketing here needs a rebuild. We're not handing off a tidy function with a settled playbook. The playbook is still being written, and we want someone who wants to write it.

You’ll own product marketing for our full portfolio: positioning, messaging, sales enablement, and launch. One person, wide surface area, real mandate. You’ll use AI tools daily to get more done than a bigger team would, and you’ll be judged on logo attainment, bookings, and adoption, not on activity.

What You’ll Do

• Own positioning and messaging written for two very different buyers: the health system CIO and the health plan head of digital experience.
• Build sales enablement reps actually use battle cards, competitive intel, deal support, pricing narratives.
• Run a thought leadership and customer engagement program webinars, written pieces, podcast appearances, and curated invite-only events built around our own leaders.
• Move bookings and logo attainment through campaigns and launch motions you can tie directly to the number.
• Keep pace with product turning roadmap and discovery into external-ready narrative without a lag.
• Drive adoption and value realization so existing customers understand and use what they already own.
• Build for AI-mediated buyer discovery, not just traditional SEO and channels.

What You’ll Bring

• 5-8 years of B2B SaaS product marketing, ideally in health IT or another regulated, technical industry.
• A builder, not a purist. You know the playbook and know when to skip a step.
• Real comfort with ambiguity, competing priorities, and no finished playbook.
• AI-assisted work as a daily habit, not an experiment.
• Writing and talking that make dense products sound like something worth caring about.
• A scrappy, resourceful streak built for a lean team and a smaller budget.

Equal Opportunity

RevSpring is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.