AI-Driven Product Marketing Lead - B2B SaaS (Health IT)

RevSpring

Nashville (TN)

On-site

USD 110,000 - 170,000

Full time

14 days+

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Job summary

RevSpring's Kyruus care access and provider data business seeks a product marketer to own positioning, messaging, and launches across the portfolio. You will drive sales enablement, and lead a thought leadership program including webinars, podcasts, and events with our leadership.

AI-driven discovery and adoption programs will be central to your mandate. You will own messaging for health system CIOs and health plan leaders, work with a lean team, and be judged on bookings and logo attainment

Qualifications

5–8 years of B2B SaaS product marketing, ideally in health IT or a regulated technical industry.
The builder mindset with ability to operate without a fixed playbook.
Comfort with ambiguity and competing priorities; daily use of AI tools.
Strong writing and storytelling to translate dense products into value.

Responsibilities

Own positioning and messaging for two distinct buyers: health system CIO and health plan head of digital experience.
Build sales enablement materials including battle cards, competitive intel, pricing narratives.
Lead thought leadership programs: webinars, written pieces, podcasts, and invite-only events.
Drive bookings and logo attainment through campaigns and launch motions.
Align product roadmap and external narratives to reduce lag.
Foster adoption and value realization so customers use current solutions.
Develop AI-mediated buyer discovery narratives beyond SEO and channels.