Senior Product Manager - Short-Drama Platform Growth

NewsBreak; Mountain View (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

NewsBreak is seeking a Senior Product Manager to own the ReelBee consumer app across iOS, Android and Web in Mountain View, CA. You will drive monetization, retention and the viewing experience, coordinating with cross-functional teams to deliver improvements that boost engagement and revenue.

The role requires 5+ years in mobile product management with monetization/growth experience, strong analytics and a passion for short-form drama or vertical video products.

Qualifications

• 5+ years in mobile product management, with 2+ years in monetization or growth for consumer content.
• Deep understanding of paywalls, coin/episode unlocks, subscriptions and ad-unlock.
• Strong analytics: funnels, cohorts and retention (Amplitude or similar); basic SQL preferred.
• Thrives on weekly releases and daily stand-ups; runs multiple product lines independently.
• A short-drama / vertical-video user with instincts for hooks, paywall placement and binge behavior.
• English as working language; Mandarin a plus.

Responsibilities

• Own the hybrid monetization system and optimize first-purchase, subscription and ARPDAU via A/B testing.
• Own retention and viewing experience: first-day path, binge and resume flows, push and Live Activity re-engagement.
• Collaborate with NewsBreak/Scoopz product and client teams on in-app short-drama entry points.
• Align consumer-side placement rules with the algorithm team to scale winning titles in-app; align landing pages and first-open experience with UA.
• Plan iOS/Android/Web priorities and release cadence; coordinate engineering, design and data.
• Define and track core metrics and deliver weekly product reviews and decisions.

Skills

Mobile product management

Monetization & growth

Analytics & data

A/B testing

Cross-functional collaboration

Vertical video UX

Retention strategy

English working language

Tools

Amplitude

SQL

Job description

NewsBreak is seeking a Senior Product Manager to own the ReelBee consumer app across iOS, Android and Web in Mountain View, CA. You will drive monetization, retention and the viewing experience, coordinating with cross-functional teams to deliver improvements that boost engagement and revenue.

The role requires 5+ years in mobile product management with monetization/growth experience, strong analytics and a passion for short-form drama or vertical video products.