Head of UA for Short-Drama Platform

News Break; Mountain View (CA); On-site; USD 150,000 - 200,000; Full time

Job summary

News Break is seeking a Head of User Acquisition to own paid acquisition for ReelBee across Meta, TikTok and Google, driving new-user volume and ROAS. You will collaborate with creative editors, content operations and data teams in Mountain View and Beijing.

You should have 4+ years in mobile performance marketing with a proven ability to scale to $500K+ monthly spend, deep expertise in Meta/TikTok ads, AppsFlyer/Adjust, SKAN, and fluent English and Mandarin.

Qualifications

• 4+ years in mobile performance marketing with 2+ years in $500K+/month accounts
• Proven track record: scale, CPI, ROAS with data to show it
• Expert in Meta and TikTok Ads; familiar with Google App Campaigns
• Fluent in English and Mandarin

Responsibilities

• Own paid user acquisition for ReelBee on Meta, TikTok, and Google; manage spend by ROAS rules
• Run title-level campaigns with a 72-hour scorecard and advise on scale of titles
• Define the creative testing plan and brief editors; set partner requirements
• Build cohort ROAS and LTV/CAC dashboards; manage AppsFlyer/privacy compliance
• Evaluate new channels (YouTube, Reddit, programmatic) and manage agencies
• Report spend and ROAS daily; present weekly plan

Skills

Mobile performance marketing

Meta & TikTok Ads

Google App Campaigns

CPI/ROAS optimization

Data-driven decision making

English & Mandarin

Tools

AppsFlyer

Adjust

SKAN

Job description

News Break is seeking a Head of User Acquisition to own paid acquisition for ReelBee across Meta, TikTok and Google, driving new-user volume and ROAS. You will collaborate with creative editors, content operations and data teams in Mountain View and Beijing.

You should have 4+ years in mobile performance marketing with a proven ability to scale to $500K+ monthly spend, deep expertise in Meta/TikTok ads, AppsFlyer/Adjust, SKAN, and fluent English and Mandarin.