Lead Product Manager, AI-Driven Marketing Planning

UKG Inc.; Madison (WI); On-site; USD 134,000 - 191,000; Full time

Job summary

UKG is seeking a Lead Product Manager, Marketing Planning & Automation, to own the product vision, strategy, and roadmap for Marketing Planning and its integrations. You will shape a scalable enterprise capability connecting priorities, investment, campaign development, execution, measurement, and attribution.

In this role you will lead discovery, define success metrics, and drive adoption across Adobe Workfront, Eloqua, Marketo, Salesforce Marketing Cloud, Salesforce, Cvent, ad tech, and Google

Qualifications

• 8+ years of Product Management experience in B2B SaaS or enterprise tech.
• Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Hands-on experience with major marketing automation platforms (Eloqua/Marketo/Salesforce Marketing Cloud).
• Ability to translate complex processes into scalable product capabilities.
• Experience leading product discovery, prioritization, storytelling, delivery, and adoption.

Responsibilities

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, development, approvals, execution, measurement, and optimization.
• Establish campaign taxonomies, metadata, governance, and business processes.
• Enable Marketing leaders to model investment scenarios and outcomes.
• Define a connected campaign operating model across major marketing platforms.
• Eliminate manual handoffs and duplicate work across campaign lifecycle.
• Connect campaign data to engagement, MQLs, BDRs, opportunities, pipeline, and revenue.
• Partner with Data & Analytics for trusted data models, reporting, dashboards, attribution, and insights.
• Identify opportunities to automate Marketing Operations with AI-driven execution.
• Define product metrics for planning efficiency, campaign velocity, and business impact.
• Shape an AI-first vision for planning and attribution with governance.

Skills

Product Management

Marketing Planning

Marketing Operations

Campaign Management

Marketing Measurement

Attribution

Data-driven decisions

AI-assisted planning

Tools

Eloqua

Marketo

Salesforce Marketing Cloud

Adobe Workfront

Job description

UKG is seeking a Lead Product Manager, Marketing Planning & Automation, to own the product vision, strategy, and roadmap for Marketing Planning and its integrations. You will shape a scalable enterprise capability connecting priorities, investment, campaign development, execution, measurement, and attribution.

In this role you will lead discovery, define success metrics, and drive adoption across Adobe Workfront, Eloqua, Marketo, Salesforce Marketing Cloud, Salesforce, Cvent, ad tech, and Google