Senior Product Engagement Marketing Lead

Verizon; New York (NY); Hybrid; USD 116,000 - 201,000; Full time

Job summary

Verizon Connect is seeking a strategic Senior Marketing Manager focused on Product Engagement to own the product adoption and feature utilization strategy across the customer lifecycle.

You will partner with Product Management, UX, Customer Success, and Marketing Operations to design in-product experiences, orchestrate triggers across channels, and measure KPIs like adoption and time-to-first-use, driving time-to-value.

Qualifications

• Bachelor’s degree or more years of work experience.
• Six+ years in B2B SaaS marketing with product engagement focus.
• Hands-on experience with digital adoption / in-product platforms.
• Experience designing programs that increase product adoption and retention.
• Experience using product usage data to segment audiences and trigger communications.
• Collaborates across Product, UX, Product Marketing, Customer Success, and Marketing Operations.
• Strong knowledge of SaaS retention dynamics and early feature adoption.

Responsibilities

• Define, own, and execute the Product Engagement Marketing strategy to accelerate adoption and usage.
• Translate roadmaps into targeted engagement campaigns guiding users to key moments.
• Identify friction and design proactive in-app and out-of-product interventions to boost usage.
• Own in-product engagement platforms (e.g., Pendo), including guides and tooltips.
• Design and maintain in-product guides that educate users within workflows without clutter.
• Govern in-product communications with governance, priority matrices, and frequency capping.
• Architect connected, behavior-triggered external touchpoints via marketing systems.
• Collaborate with Marketing and Operations to integrate behavioral triggers into systems like Salesforce/Marketo.
• Define, monitor, and report KPIs: adoption rates, Time-to-First-Use, stickiness, and drops.
• Lead test-and-learn programs with A/B testing across copy, targeting, and timing.

Skills

Product engagement marketing

In-product marketing

Product-led growth

Lifecycle marketing

Cross-functional collaboration

Data-driven decision making

A/B testing

Education

Bachelor’s degree or equivalent experience

Tools

Pendo

Gainsight PX

Salesforce Marketing Cloud

Marketo

Job description

Verizon Connect is seeking a strategic Senior Marketing Manager focused on Product Engagement to own the product adoption and feature utilization strategy across the customer lifecycle.

You will partner with Product Management, UX, Customer Success, and Marketing Operations to design in-product experiences, orchestrate triggers across channels, and measure KPIs like adoption and time-to-first-use, driving time-to-value.