Senior Product Engagement Marketing Manager PLG & Adoption

Verizon; Basking Ridge (NJ); Hybrid; USD 116,000 - 201,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Paid time off

Job summary

Verizon is seeking a strategic Senior Marketing Manager focused on Product Engagement to own our adoption and feature utilization strategy across the customer lifecycle. This hybrid role involves partnering with Product, UX, and Marketing to translate roadmaps into engaging campaigns that guide users to key moments and deepen platform usage.

You will leverage in-product experiences, behavioral analytics, and A/B testing to drive onboarding activation, reduce friction, and improve time-to-value.

Qualifications

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience in B2B SaaS marketing, product engagement, PLG or lifecycle marketing.
• Hands-on experience with digital adoption / in-product platforms including guide creation, tagging, analytics, and segment building.
• Experience designing programs that measurably increase product adoption, feature usage, and user retention.
• Experience using product usage data and behavioral analytics to segment audiences and trigger targeted communications.
• Experience collaborating across Product, UX, Product Marketing, Customer Success, and Marketing Operations.

Responsibilities

• Define, own, and execute the comprehensive Product Engagement Marketing strategy focused on accelerating feature adoption, deepening platform utilization, and driving ongoing user stickiness.
• Partner with Product Management and Product Marketing to translate roadmaps and updates into targeted engagement campaigns guiding users to key moments.
• Identify usage drop-off, friction, and barriers; design proactive in-app and out-of-product interventions to increase usage depth.
• Own in-product engagement platforms (e.g., Pendo) and oversee guide architecture, banners, resource centers, and tool tips.
• Design, build, deploy, and maintain targeted in-product guides and contextual walkthroughs within active workflows.

Skills

B2B SaaS marketing

Product engagement

In-product marketing

PLG

Lifecycle marketing

Education

Bachelor’s degree

Job description

Verizon is seeking a strategic Senior Marketing Manager focused on Product Engagement to own our adoption and feature utilization strategy across the customer lifecycle. This hybrid role involves partnering with Product, UX, and Marketing to translate roadmaps into engaging campaigns that guide users to key moments and deepen platform usage.

You will leverage in-product experiences, behavioral analytics, and A/B testing to drive onboarding activation, reduce friction, and improve time-to-value.