Senior Product Engagement Marketing Lead

Cellco Partnership; Basking Ridge (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

Verizon is seeking a Product Engagement Marketing leader in the US to own the strategy for accelerating feature adoption and platform utilization. You will partner with Product Management and Product Marketing to translate roadmaps into targeted engagement campaigns that guide users to key moments.

The role requires deep experience in B2B SaaS marketing, PLG, and lifecycle programs, with hands-on work on in-product platforms and analytics.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience, demonstrated through work and/or military experience, or specialized training.
• Six or more years of progressive experience in B2B SaaS marketing, esp. product engagement, in-product marketing, PLG, or lifecycle marketing.
• Hands-on experience with digital adoption / in-product platforms incl. guide creation, tagging, analytics, and segment building.
• Experience designing programs that measurably increase product adoption, feature usage, and user retention.
• Experience using product usage data and behavioral analytics to segment audiences and trigger communications.
• Experience collaborating across Product Management, UX, Product Marketing, Customer Success, and Marketing Operations.
• Strong knowledge of SaaS retention dynamics and how early feature adoption mitigates churn.
• Experience distilling complex software workflows into concise, intuitive micro-copy and user guidance.

Responsibilities

• Define, own, and execute a comprehensive Product Engagement Marketing strategy.
• Partner with Product Management and Product Marketing to translate roadmaps into targeted engagement campaigns.
• Identify usage drop-off points and design proactive interventions to increase usage depth.
• Serve as Marketing SME and owner of in-product engagement platforms (e.g., Pendo).
• Design, build, deploy, and maintain in-product guides and contextual walkthroughs.
• Establish in-product governance, priority matrices, and frequency capping with Product/UX.
• Architect behavior-triggered touchpoints to guide users back into the software.
• Partner with Marketing and Operations to integrate product triggers into marketing automation (SFMC, Marketo).
• Define, monitor, and report on core engagement KPIs: adoption, Time-to-First-Use, DAU/MAU, guide conversion, drop-off.
• Establish a test-and-learn program with A/B testing across copy, formatting, and timing.

Skills

SaaS marketing

Product engagement

Lifecycle marketing

In-product guides

Adoption programs

Behavioral analytics

Cross-functional collaboration

Retention knowledge

Clear micro-copy

Education

Bachelor's degree or 4+ years of work experience

Job description

Verizon is seeking a Product Engagement Marketing leader in the US to own the strategy for accelerating feature adoption and platform utilization. You will partner with Product Management and Product Marketing to translate roadmaps into targeted engagement campaigns that guide users to key moments.

The role requires deep experience in B2B SaaS marketing, PLG, and lifecycle programs, with hands-on work on in-product platforms and analytics.