Senior Marketing Manager, Product Engagement

Cellco Partnership; Basking Ridge (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

Verizon is seeking a Product Engagement Marketing leader in the US to own the strategy for accelerating feature adoption and platform utilization. You will partner with Product Management and Product Marketing to translate roadmaps into targeted engagement campaigns that guide users to key moments.

The role requires deep experience in B2B SaaS marketing, PLG, and lifecycle programs, with hands-on work on in-product platforms and analytics.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience, demonstrated through work and/or military experience, or specialized training.
• Six or more years of progressive experience in B2B SaaS marketing, esp. product engagement, in-product marketing, PLG, or lifecycle marketing.
• Hands-on experience with digital adoption / in-product platforms incl. guide creation, tagging, analytics, and segment building.
• Experience designing programs that measurably increase product adoption, feature usage, and user retention.
• Experience using product usage data and behavioral analytics to segment audiences and trigger communications.
• Experience collaborating across Product Management, UX, Product Marketing, Customer Success, and Marketing Operations.
• Strong knowledge of SaaS retention dynamics and how early feature adoption mitigates churn.
• Experience distilling complex software workflows into concise, intuitive micro-copy and user guidance.

Responsibilities

• Define, own, and execute a comprehensive Product Engagement Marketing strategy.
• Partner with Product Management and Product Marketing to translate roadmaps into targeted engagement campaigns.
• Identify usage drop-off points and design proactive interventions to increase usage depth.
• Serve as Marketing SME and owner of in-product engagement platforms (e.g., Pendo).
• Design, build, deploy, and maintain in-product guides and contextual walkthroughs.
• Establish in-product governance, priority matrices, and frequency capping with Product/UX.
• Architect behavior-triggered touchpoints to guide users back into the software.
• Partner with Marketing and Operations to integrate product triggers into marketing automation (SFMC, Marketo).
• Define, monitor, and report on core engagement KPIs: adoption, Time-to-First-Use, DAU/MAU, guide conversion, drop-off.
• Establish a test-and-learn program with A/B testing across copy, formatting, and timing.

Skills

SaaS marketing

Product engagement

Lifecycle marketing

In-product guides

Adoption programs

Behavioral analytics

Cross-functional collaboration

Retention knowledge

Clear micro-copy

Education

Bachelor's degree or 4+ years of work experience

Job description

When you join VerizonYou want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

• Define, own, and execute the comprehensive Product Engagement Marketing strategy focused on accelerating feature adoption, deepening platform utilization, and driving ongoing user stickiness.
• Partner with Product Management and Product Marketing to translate product roadmaps, releases, and updates into targeted engagement campaigns that guide users to key "aha!" moments.
• Identify usage drop-off points, behavioral friction, and adoption barriers, designing proactive in-app and out-of-product interventions to increase usage depth
• Serve as the Marketing SME and primary owner of in-product engagement platforms (e.g., Pendo), overseeing guide architecture, banners, resource centers, and tool tips.
• Design, build, deploy, and maintain targeted in-product guides and contextual walkthroughs that educate users within their active workflows without adding interface clutter.
• Establish in-product communication governance, priority matrices, and frequency capping rules in close partnership with Product and UX to safeguard the overall user experience.
• Architect connected, behavior-triggered out-of-product touchpoints (e.g., milestone celebration emails, dormant feature re-activation sequences, tip digests) that guide users back into the software.
• Partner with Marketing and Operations to integrate product behavioral triggers into marketing automation systems (e.g., Salesforce Marketing Cloud, Marketo).
• Define, monitor, and report on core product engagement KPIs: Feature Adoption Rates, Time-to-First-Use, Product Stickiness (DAU/MAU ratios), Guide Conversion, and In-App Drop-Off.
• Establish a disciplined test-and-learn program using A/B testing across copy, formatting, behavioral targeting, and delivery timing to continually increase engagement efficacy.
• Synthesize product analytics and feedback loops into actionable recommendations for Product, UX, and Marketing leadership.

What we’re looking for ...

You’ll need to have...

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Six or more years of progressive experience in B2B SaaS marketing, specializing in product engagement marketing, in-product marketing, product-led growth (PLG), customer marketing, or lifecycle marketing.
• Hands-on experience with digital adoption / in-product platforms including guide creation, tagging, analytics, and segment building.
• Experience designing programs that measurably increase product adoption, feature usage, and user retention.
• Experience using product usage data and behavioral analytics to segment audiences and trigger targeted communications.
• Experience collaborating seamlessly across Product Management, UX, Product Marketing, Customer Success, and Marketing Operations.
• Strong knowledge of SaaS retention dynamics and how early feature adoption directly mitigates long-term churn.
• Experience distilling complex software workflows into concise, intuitive micro-copy and user guidance.