Senior Marketing Strategy & Activation Lead

Verizon; New York (NY); Hybrid; USD 116,000 - 201,000; Full time

Job summary

Verizon is seeking a Senior Manager in Strategy and Marketing Activation for Verizon Business Group in New York. The role leads end-to-end GTM strategy and multi-channel activation across a matrix of teams, translating roadmaps into executable programs.

You will own initiatives with entrepreneurial drive, guiding cross-functional partners in creative, media, content, and channel execution to meet revenue targets and brand goals.

Qualifications

• Experience in marketing strategy, brand planning, or integrated campaign management.
• Background in Brand Strategy or Strategic Planning inside an integrated creative, media, or communications agency.
• Direct experience developing GTM strategies and activation briefs, and shaping content frameworks, messaging hierarchies, and channel recommendations for large-scale campaigns.

Responsibilities

• Architect upstream campaign strategies for portfolio priorities to define who, what, and why before activation.
• Author decisive activation briefs that guide Creative, Media, Content, and Agency partners.
• Steer end-to-end campaign delivery across digital, social, direct, and partner channels while preserving brand and strategic intent.
• Orchestrate cross-functional engines across BU leads, Product Marketing, Creative Agencies, Legal, Communications, and Channel teams.
• Drive autonomous prioritization in a high-velocity matrix and triage competing demands proactively.
• Track diagnostics with Analytics and translate data into agile optimizations and future GTM pivots.

Skills

Marketing strategy

Brand planning

Integrated campaign management

GTM strategies

Cross-functional leadership

Education

Bachelor’s degree or four+ years of work experience

Six+ years of relevant experience

Job description

Verizon is seeking a Senior Manager in Strategy and Marketing Activation for Verizon Business Group in New York. The role leads end-to-end GTM strategy and multi-channel activation across a matrix of teams, translating roadmaps into executable programs.

You will own initiatives with entrepreneurial drive, guiding cross-functional partners in creative, media, content, and channel execution to meet revenue targets and brand goals.