Senior Marketing Manager, Product Engagement

Verizon; New York (NY); Hybrid; USD 116,000 - 201,000; Full time

Job summary

Verizon Connect is seeking a strategic Senior Marketing Manager focused on Product Engagement to own the product adoption and feature utilization strategy across the customer lifecycle.

You will partner with Product Management, UX, Customer Success, and Marketing Operations to design in-product experiences, orchestrate triggers across channels, and measure KPIs like adoption and time-to-first-use, driving time-to-value.

Qualifications

• Bachelor’s degree or more years of work experience.
• Six+ years in B2B SaaS marketing with product engagement focus.
• Hands-on experience with digital adoption / in-product platforms.
• Experience designing programs that increase product adoption and retention.
• Experience using product usage data to segment audiences and trigger communications.
• Collaborates across Product, UX, Product Marketing, Customer Success, and Marketing Operations.
• Strong knowledge of SaaS retention dynamics and early feature adoption.

Responsibilities

• Define, own, and execute the Product Engagement Marketing strategy to accelerate adoption and usage.
• Translate roadmaps into targeted engagement campaigns guiding users to key moments.
• Identify friction and design proactive in-app and out-of-product interventions to boost usage.
• Own in-product engagement platforms (e.g., Pendo), including guides and tooltips.
• Design and maintain in-product guides that educate users within workflows without clutter.
• Govern in-product communications with governance, priority matrices, and frequency capping.
• Architect connected, behavior-triggered external touchpoints via marketing systems.
• Collaborate with Marketing and Operations to integrate behavioral triggers into systems like Salesforce/Marketo.
• Define, monitor, and report KPIs: adoption rates, Time-to-First-Use, stickiness, and drops.
• Lead test-and-learn programs with A/B testing across copy, targeting, and timing.

Skills

Product engagement marketing

In-product marketing

Product-led growth

Lifecycle marketing

Cross-functional collaboration

Data-driven decision making

A/B testing

Education

Bachelor’s degree or equivalent experience

Tools

Pendo

Gainsight PX

Salesforce Marketing Cloud

Marketo

Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing...

At Verizon Connect, maximizing customer retention, expansion, and lifetime value begins with ensuring customers realize continuous, tangible value from our platform. We are seeking a strategic, data-driven Senior Marketing Manager focused on Product Engagement to own and lead our product adoption and feature utilization strategy across the customer lifecycle.

As a senior individual contributor working at the nexus of Customer Marketing, Product Management, UX, Customer Experience, and Customer Success, you will be responsible for turning product capabilities into active customer habits. You will define and execute connected engagement strategies leveraging in-product experiences (walkthroughs, guides, contextual nudges) as your primary engine, tightly integrated with triggered out-of-product communications (email alerts, CS enablement) to drive onboarding activation, deepen feature usage, reduce friction, and accelerate time-to-value.

This role demands a balance of product-led growth strategy and hands-on operational rigor. You will serve as the team's resident Subject Matter Expert on digital adoption platforms using behavioral telemetry, feature usage data, and experimentation to build seamless product experiences that reinforce customer success.

• Define, own, and execute the comprehensive Product Engagement Marketing strategy focused on accelerating feature adoption, deepening platform utilization, and driving ongoing user stickiness.

• Partner with Product Management and Product Marketing to translate product roadmaps, releases, and updates into targeted engagement campaigns that guide users to key "aha!" moments.

• Identify usage drop-off points, behavioral friction, and adoption barriers, designing proactive in-app and out-of-product interventions to increase usage depth

• Serve as the Marketing SME and primary owner of in-product engagement platforms (e.g., Pendo), overseeing guide architecture, banners, resource centers, and tool tips.

• Design, build, deploy, and maintain targeted in-product guides and contextual walkthroughs that educate users within their active workflows without adding interface clutter.

• Establish in-product communication governance, priority matrices, and frequency capping rules in close partnership with Product and UX to safeguard the overall user experience.

• Architect connected, behavior-triggered out-of-product touchpoints (e.g., milestone celebration emails, dormant feature re-activation sequences, tip digests) that guide users back into the software.

• Partner with Marketing and Operations to integrate product behavioral triggers into marketing automation systems (e.g., Salesforce Marketing Cloud, Marketo).

• Define, monitor, and report on core product engagement KPIs: Feature Adoption Rates, Time-to-First-Use, Product Stickiness (DAU/MAU ratios), Guide Conversion, and In-App Drop-Off.

• Establish a disciplined test-and-learn program using A/B testing across copy, formatting, behavioral targeting, and delivery timing to continually increase engagement efficacy.

• Synthesize product analytics and feedback loops into actionable recommendations for Product, UX, and Marketing leadership.

What we're looking for

You’ll need to have...

• Bachelor’s degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Six or more years of progressive experience in B2B SaaS marketing, specializing in product engagement marketing, in-product marketing, product-led growth (PLG), customer marketing, or lifecycle marketing.

• Hands-on experience with digital adoption / in-product platforms including guide creation, tagging, analytics, and segment building.

• Experience designing programs that measurably increase product adoption, feature usage, and user retention.

• Experience using product usage data and behavioral analytics to segment audiences and trigger targeted communications.

• Experience collaborating seamlessly across Product Management, UX, Product Marketing, Customer Success, and Marketing Operations.

• Strong knowledge of SaaS retention dynamics and how early feature adoption directly mitigates long-term churn.

• Experience distilling complex software workflows into concise, intuitive micro-copy and user guidance.

Even better if you have one or more of the following:

• Experience in Pendo, Gainsight PX, or similar.

• Experience in fleet management, telematics, IoT, or complex multi-persona enterprise B2B SaaS environments.

• Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Marketo) and product analytics tools (Pendo Analytics).

• Experience establishing in-product governance frameworks across multi-application ecosystems.

• Excellent written communication skills.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.