Senior Product Demand Generation Leader

Zs Associates; Chicago (IL); Hybrid; USD 125,000 - 165,000; Full time

Job summary

ZS Associates in Chicago is seeking a Product Demand Generation Manager to lead multi-channel demand generation for ZAIDYN and broader product lines. You will collaborate with Product Marketing to turn priorities into in-market activation and manage a high-performing team driving engagement and pipeline growth.

The role requires 10–12+ years of B2B demand generation experience, strong leadership, and expertise in marketing operations, attribution, and CRM/MA platforms.

Qualifications

• Bachelor's degree in marketing or related business discipline; advanced degree preferred.
• 10-12+ years of B2B demand generation or integrated marketing experience; SaaS/enterprise tech preferred.
• Proven experience leading and coaching a marketing team.
• Ability to manage multiple initiatives and translate priorities into programs.
• Experience partnering with product marketing to align activation with product strategy.
• Deep knowledge of campaign execution, marketing operations, attribution and cross-channel activation.
• Experience with planning budgets and deadlines; strong results orientation.
• Experience with marketing automation platforms, CRM systems and analytics tools.

Responsibilities

• Lead planning and execution of a portfolio of demand generation programs for ZAIDYN and ZS's broader product portfolio.
• Partner with Product Marketing to create integrated, multi-channel activation plans (digital, ABM, events, alliances).
• Manage campaign performance against engagement, conversion, pipeline and ROI goals.
• Develop assets and materials that support conversion and account engagement.
• Lead a Product Demand Generation team with focus on priority delivery.
• Establish processes, governance and execution standards for planning, delivery, reporting and lead management.
• Represent Demand Generation in cross-functional planning with Product Marketing and Consulting Marketing.

Skills

Leadership experience

Cross-functional collaboration

Campaign execution

Multi-channel activation

Marketing operations

Budget planning

CRM & MA platforms

Analytics & reporting

Education

Bachelor's degree in marketing or related business discipline

Advanced degree preferred

Tools

Marketing Automation Platforms

CRM systems

Reporting/Analytics tools

Job description

ZS Associates in Chicago is seeking a Product Demand Generation Manager to lead multi-channel demand generation for ZAIDYN and broader product lines. You will collaborate with Product Marketing to turn priorities into in-market activation and manage a high-performing team driving engagement and pipeline growth.

The role requires 10–12+ years of B2B demand generation experience, strong leadership, and expertise in marketing operations, attribution, and CRM/MA platforms.