Demand Generation Manager, Enterprise

Zonar Systems; Illinois; On-site; USD 110,000 - 125,000; Full time

Job summary

Zonar Systems is seeking a results-driven Demand Generation Manager, Enterprise to accelerate pipeline growth and drive new customer acquisition across the U.S. market. You will lead integrated B2B marketing programs focused on enterprise accounts and collaborate with Sales to align messaging and targets.

The role requires hands-on expertise in ABM, paid media, and multi-channel campaigns, with a track record of measuring ROI and optimizing performance in a fast-paced tech environment.

Qualifications

• 5+ years in B2B demand generation, growth marketing, or campaign management.
• Experience partnering with Sales organizations (AE, SDR, BDR) and driving pipeline growth.
• Proven ROI-focused marketer with budget management experience.

Responsibilities

• Drive enterprise demand generation programs focused on new logo acquisition and pipeline growth.
• Develop and execute multi-channel campaigns across email, webinars, ABM, digital advertising, and events.
• Lead ABM initiatives with Sales, Marketing Ops, Digital, Content, and Sales Enablement teams.
• Manage paid media partnerships with industry publications, associations, and lead-gen vendors.
• Collaborate with Sales leadership and SDR/BDR to align strategy and follow-up execution.
• Build lead nurturing programs across the customer journey including pipeline acceleration.
• Track and report performance metrics (MQLs, SQLs, CTR, CPC, ROI).
• Develop forecasting models and scalable lead routing processes.
• Manage marketing budgets and ROI accountability.

Skills

ABM

B2B marketing

Multi-channel campaigns

ROI measurement

Budget management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Position: Demand Generation Manager, Enterprise

Location: U.S

Employment Type: Full-Time | Exempt

About the Role

Zonar, a leading provider of fleet technology and smart mobility solutions, is seeking a results-driven Demand Generation Manager, Enterprise to accelerate pipeline growth and drive new customer acquisition across the U.S. market.

This role is ideal for a strategic and hands-on B2B marketer with proven expertise in demand generation, Account-Based Marketing (ABM), paid media, and sales alignment. You will lead integrated marketing programs that generate qualified pipeline, increase engagement with target accounts, and support revenue growth across priority industries.

The ideal candidate combines strong analytical skills, campaign execution expertise, project management capabilities, and a deep understanding of enterprise buying journeys. You thrive in a fast-paced environment, collaborate effectively across teams, and use data to continuously optimize performance.

Key Responsibilities

• Drive Enterprise demand generation programs focused on new logo acquisition and pipeline growth.
• Develop and execute multi-channel campaigns across email, webinars, ABM, digital advertising, sponsored content, SEM, social media, referral programs, and events.
• Lead coordination and execution of Enterprise Account-Based Marketing (ABM) initiatives in partnership with Sales, Marketing Operations, Digital, Content, and Sales Enablement teams.
• Manage and optimize paid media partnerships with industry publications, associations, trade media, and third-party lead generation vendors.
• Partner closely with Sales leadership, Account Executives, SDRs, and BDRs to align campaign strategy, account targeting, messaging, and follow-up execution.
• Build and manage lead nurturing programs throughout the customer journey, including prospecting, pipeline acceleration, and expansion opportunities.
• Track, analyze, and report campaign performance using key metrics including MQLs, SQLs, CTR, CPC, conversion rates, engagement, pipeline contribution, and ROI.
• Develop forecasting models and pipeline projections to support marketing investment decisions.
• Establish scalable processes for lead routing, account engagement, campaign execution, and opportunity tracking.
• Manage marketing budgets and ensure accountability for performance and return on investment.
• Collaborate with internal stakeholders and external partners to ensure campaign effectiveness and brand consistency.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B demand generation, growth marketing, campaign management, ABM, or performance marketing.
• Proven experience building and executing multi-channel lead generation programs.
• Experience partnering closely with Sales organizations, including Account Executives, SDRs, and BDRs.
• Demonstrated success driving pipeline growth, lead conversion, and measurable marketing ROI.
• Experience managing marketing budgets and performance reporting.

Preferred Experience

• Experience within SaaS, technology, transportation technology, fleet management, or other complex B2B industries.
• Experience managing industry media partnerships, sponsored content programs, and third-party lead generation vendors.
• Knowledge of enterprise sales cycles and account-based marketing strategies.

Compensation & Benefits

• Compensation: Between $110.000,0 - $125.000,0
• Compensation Type: Full time- Exempt
• Benefits: View Zonar Careers & Benefits

We are looking to hire creative people with the passion to build on our successes and take our company's performance to a new level.