Product Demand Gen Leader

Zs Associates; Northern (KY); On-site; USD 120,000 - 140,000; Full time

Job summary

ZS, a management consulting and technology firm, is hiring a Product Demand Generation Manager in the United States. You will lead planning and execution of demand generation programs for ZAIDYN and ZS's portfolio, partnering with Product Marketing for integrated activation.

You're expected to have 10–12+ years of B2B demand generation, strong leadership, and experience with marketing automation, CRM, and cross-channel campaigns.

Qualifications

• Bachelor's degree in marketing or related business discipline.
• 10–12+ years of B2B demand generation or integrated marketing experience.
• Experience leading a marketing team.
• Experience with marketing automation platforms, CRM, and analytics.

Responsibilities

• Lead planning and execution of demand generation programs for ZAIDYN and ZS's portfolio.
• Partner with Product Marketing to create multi-channel activation plans across digital, ABM, events, and more.
• Manage campaign performance against engagement, pipeline, and ROI goals.
• Guide development of sales-facing materials and product demos to drive conversions.
• Lead a Product Demand Generation team.
• Establish governance, processes, and standards for campaigns and lead management.
• Lead post-campaign reviews and translate results into operational improvements.
• Represent Product Demand Generation in cross-functional planning with Product Marketing and Consulting Marketing.

Skills

B2B demand generation

Campaign leadership

Integrated marketing

Multi-channel activation

Marketing automation platforms

CRM systems

Analytics and reporting

Cross-functional collaboration

People leadership

Strategic planning

Education

Bachelor's degree in marketing or related business

Advanced degree preferred

Tools

Marketing automation platforms

CRM systems

Analytics tools

Job description

ZS, a management consulting and technology firm, is hiring a Product Demand Generation Manager in the United States. You will lead planning and execution of demand generation programs for ZAIDYN and ZS's portfolio, partnering with Product Marketing for integrated activation.

You're expected to have 10–12+ years of B2B demand generation, strong leadership, and experience with marketing automation, CRM, and cross-channel campaigns.