Senior B2B Demand Gen Leader

Socket.dev; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid working model

Travel opportunities

Job summary

ZS is a leading management consulting and technology firm seeking a Product Demand Generation Manager to drive multi-channel campaigns for ZAIDYN and ZS’s product portfolio. You will lead a Product Demand Generation team and partner with Product Marketing to turn product priorities into in-market activation.

This role requires senior-level communication, strategic thinking, and the ability to travel as needed in a fast-paced, global environment.

Qualifications

• Bachelor’s degree in marketing or related business discipline; advanced degree preferred.
• 10–12+ years in B2B demand generation or integrated marketing; SaaS/enterprise software experience preferred.
• Proven experience leading and coaching a marketing team.
• Ability to manage multiple complex initiatives and translate strategy into programs.
• Experience partnering with product marketing or product management to align activation with product strategy.
• Deep knowledge of campaign execution, marketing operations, attribution and cross-channel activation.
• Experience developing and managing plans, budgets, and deadlines; evaluating results.
• Experience with marketing automation platforms, CRM, and analytics tools.

Responsibilities

• Lead planning and execution of a portfolio of demand generation programs for ZAIDYN and ZS's product portfolio.
• Partner with Product Marketing to create multi-channel activation plans (digital, ABM, events, alliances).
• Manage campaign performance against engagement, conversion, pipeline, and ROI, and optimize accordingly.
• Guide deployment of campaign assets and sales-facing materials to drive conversion.
• Lead a Product Demand Generation team and manage priorities and delivery.
• Establish processes, governance, and execution standards for planning, delivery, reporting, and lead management.
• Lead post-campaign reviews and translate results into operational improvements.
• Represent Product Demand Generation in cross-functional planning with Product Marketing and Consulting Marketing.

Skills

Demand generation leadership

Campaign management

Cross-functional collaboration

Marketing automation

CRM systems

Analytics & reporting

Education

Bachelor’s degree in marketing or related business discipline

Advanced degree preferred

Tools

Marketing automation platforms

CRM systems

Analytics tools

Job description

ZS is a leading management consulting and technology firm seeking a Product Demand Generation Manager to drive multi-channel campaigns for ZAIDYN and ZS’s product portfolio. You will lead a Product Demand Generation team and partner with Product Marketing to turn product priorities into in-market activation.

This role requires senior-level communication, strategic thinking, and the ability to travel as needed in a fast-paced, global environment.