Product Marketing Lead: Patient Analytics & Insights

ZS; Chicago (IL); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Hybrid work model

Travel opportunities

Total rewards package

Job summary

ZS is seeking a seasoned Product Marketing Lead for ZAIDYN Patient and Analytics & Insights. You will own storytelling, positioning, and GTM across patient engagement and analytics platforms, partnering with product, sales, and customer success to shape launches and enable the field.

Ideal candidates have 8–11 years in B2B SaaS marketing or life sciences tech, with experience in enterprise platforms, AI-driven products, and strong executive communication.

Qualifications

• 8–11 years in B2B SaaS Product Marketing or life sciences industry.
• Experience with enterprise platforms, data/AI-driven products.
• Collaborating with Product, Sales, Customer Success and Industry Marketing on launches.
• Strong sales enablement expertise from narrative design to competitive storytelling.
• Understanding of AI / agentic AI concepts and turning them into business value.
• Excellent communication skills, credible with technical and executive audiences.
• Creative storytelling with content, video, and storytelling abilities.

Responsibilities

• Positioning & Narrative: Define ICP, buying committee, and personas across patient support and analytics leaders.
• GTM Strategy & Launches: Develop tiered launch plans with clear success measures for all solutions.
• Sales Enablement & Adoption: Create messaging frameworks, case studies, demo flows, and battlecards.
• Storytelling & Evangelism: Represent products through presentations, demos, and executive narratives.
• Customer & Market Intelligence: Conduct market and competitive research to inform GTM priorities.
• Growth & Collaboration: Partner with PM, Sales, Industry Marketing, and Demand Gen for launches.

Skills

B2B SaaS Marketing

Life sciences tech experience

Product launch enablement

Sales enablement

AI / GenAI concepts

Executive communication

Cross-functional leadership

Job description

ZS is seeking a seasoned Product Marketing Lead for ZAIDYN Patient and Analytics & Insights. You will own storytelling, positioning, and GTM across patient engagement and analytics platforms, partnering with product, sales, and customer success to shape launches and enable the field.

Ideal candidates have 8–11 years in B2B SaaS marketing or life sciences tech, with experience in enterprise platforms, AI-driven products, and strong executive communication.