Product Demand Generation Manager

Zs Associates; Northern (KY); Hybrid; USD 120,000 - 140,000; Full time

Job summary

ZS, a management consulting and technology firm, is hiring a Product Demand Generation Manager in the United States. You will lead planning and execution of demand generation programs for ZAIDYN and ZS's portfolio, partnering with Product Marketing for integrated activation.

You're expected to have 10–12+ years of B2B demand generation, strong leadership, and experience with marketing automation, CRM, and cross-channel campaigns.

Qualifications

• Bachelor's degree in marketing or related business discipline.
• 10–12+ years of B2B demand generation or integrated marketing experience.
• Experience leading a marketing team.
• Experience with marketing automation platforms, CRM, and analytics.

Responsibilities

• Lead planning and execution of demand generation programs for ZAIDYN and ZS's portfolio.
• Partner with Product Marketing to create multi-channel activation plans across digital, ABM, events, and more.
• Manage campaign performance against engagement, pipeline, and ROI goals.
• Guide development of sales-facing materials and product demos to drive conversions.
• Lead a Product Demand Generation team.
• Establish governance, processes, and standards for campaigns and lead management.
• Lead post-campaign reviews and translate results into operational improvements.
• Represent Product Demand Generation in cross-functional planning with Product Marketing and Consulting Marketing.

Skills

B2B demand generation

Campaign leadership

Integrated marketing

Multi-channel activation

Marketing automation platforms

CRM systems

Analytics and reporting

Cross-functional collaboration

People leadership

Strategic planning

Education

Bachelor's degree in marketing or related business

Advanced degree preferred

Tools

Marketing automation platforms

CRM systems

Analytics tools

Job description

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.

ZS's Corporate Enterprise Functions

Compartment team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication - whether our customer is a client or another ZS employee.

Product Demand Generation Manager

Demand Generation professionals at ZS help drive awareness, engagement, and pipeline growth through integrated B2B marketing programs. These roles partner across Business, Consulting Marketing, Product Marketing, Brand and Communications, Functional Specialist colleagues, and Marketing Operations to create, execute and optimize campaigns across channels. While the implementation and delivery of each campaign element will be executed in concert with functional specialists, it is the role of this group to ensure that ZS's campaigns are designed to be well integrated and cohesive, spanning media that may include digital, email, paid media, webinars, social, events and SEO.

This role leads that effort for ZAIDYN and ZS's broader product portfolio, managing the Product Demand Generation team and partnering closely with Product Marketing to turn product priorities into in-market activation.

What You'll Do

• Lead planning and execution of a portfolio of demand generation programs for ZAIDYN and ZS's broader product portfolio, ensuring priorities, resources and delivery standards are aligned across audiences, segments and use cases;
• Partner closely with Product Marketing to bring product priorities to life as integrated, multi-channel activation plans spanning digital, ABM, events, alliances and other channels;
• Manage campaign performance against goals related to engagement, conversion, pipeline contribution, and ROI, using results to continuously sharpen targeting, messaging deployment and channel mix;
• Guide deployment of campaign assets and business-support materials, including product demos, trial and adoption content, and sales-facing materials, that drive conversion and account engagement;
• Lead a Product Demand Generation team, covering professional development and day-to-day management to ensure focus on defined priorities and delivery of expected results;
• Establish team processes, governance, and execution standards for campaign planning, delivery, reporting, attribution and lead management;
• Lead post-campaign reviews and translate results into recommendations that improve marketing operations, campaign scalability and pipeline impact;
• Represent Product Demand Generation in cross-functional planning with Product Marketing and Consulting Marketing, helping shape how the teams work together as the model evolves.

What You'll Bring

• Bachelor's degree required in marketing or a related business discipline, advanced degree preferred;
• 10-12+ years of B2B demand generation, campaign leadership, or integrated marketing experience; experience marketing SaaS platforms, enterprise software, or technical products strongly preferred;
• Proven experience successfully leading and coaching a marketing team;
• Demonstrated ability to manage multiple complex initiatives simultaneously and translate strategic priorities into scalable, in-market programs;
• Experience partnering closely with product marketing or product management counterparts to align activation with product strategy;
• Deep knowledge of campaign execution, marketing operations, attribution and cross-channel activation;
• Experience developing and managing plans, budgets, and deadlines, as well as achieving and evaluating results;
• Experience with marketing automation platforms, CRM systems and reporting/analytics tools.

Additional Skills & Requirements:

• Exceptional presentation and communication skills, both verbal and written, including experience presenting to and influencing senior executives in a highly matrixed, fast-paced environment;
• Critical thinking and the capacity for innovative and original thought with strong attention to detail;
• Strong international collaboration skills, working with India preferred;
• Comfort operating with ambiguity and helping define process alongside the team, rather than simply following an established one;
• Must be a self-starter who is able to learn quickly and independently.

How you'll grow:

• Cross-functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

Perks & Benefits:

At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well-being, financial future, time away, and professional development. With robust skills-building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you'll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS.

Hybrid working model:

We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.

Travel:

Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.

At ZS, we honor the visible and invisible elements of our identities, personal experiences, and belief systems - the ones that comprise us as individuals, shape who we are, and make us unique. We believe your personal interests, identities, and desire to learn are integral to your success here. We are committed to building a team that reflects a broad variety of backgrounds, perspectives, and experiences. Learn moreabout our inclusion and belonging efforts and the networks ZS supports to assist our ZSers in cultivating community spaces and obtaining the resources they need to thrive.

ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.

Work Authorization:

This position is not eligible for visa sponsorship. Candidates must have authorization to work in the United States that does not now or in the future require employer sponsorship.