Senior Product Commercialization Leader (Remote)

CVS Health Corporation; Madison (WI); Remote; USD 68,000 - 199,000; Full time

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to lead execution of go-to-market plans for payor-focused products.

You will partner across product, marketing, sales enablement, sales, account management, implementation, and analytics to position offerings and drive adoption. The role supports market-ready product positioning, evidence-based storytelling, and dashboards tracking readiness, demand, and renewal signals.

Qualifications

• 7+ years of experience in product commercialization, go-to-market strategy, product marketing, sales enablement, product strategy, healthcare consulting, and/or GMDP or related Leadership Development Program.
• Experience supporting healthcare, payor, employee benefits, B2B, or complex enterprise product initiatives.
• Ability to translate product and commercialization direction into coordinated plans, strategic briefs, readiness activities, and execution requirements.
• Experience across product, marketing, sales enablement, sales, account management, implementation, analytics, finance, and operations in a matrixed environment.
• Experience using analytics, business cases, performance reporting, or outcome evidence to support value propositions and launch decisions.
• Strong written and verbal communication skills, including market-facing materials and FAQs.
• Strong project management, prioritization, organizational, and stakeholder coordination skills.
• Ability to operate independently, manage multiple priorities, and drive follow-through without formal authority.
• Strong judgment and attention to detail; distinguish proven claims from directional evidence.
• Ability to synthesize product, market, customer, and performance information into clear recommendations.

Responsibilities

• Support execution of commercialization initiatives across payor-focused products and capabilities.
• Partner with product owners to translate strategy into go-to-market plans and execution activities.
• Coordinate launch plans, timelines, stakeholder communications, readiness reviews and follow-ups.
• Develop product positioning, audience definitions, buyer value stories, and commercialization briefs.
• Serve as execution partner to Marketing and Sales Enablement; clarify product needs and timing for materials and training.
• Collaborate with Analytics, Actuarial, Finance, and product teams on evidence and reporting requirements.
• Translate product analytics into value stories for payors, consultants, brokers, sellers, and account teams.
• Support launch and adoption dashboards linking readiness, demand, pipeline, adoption, and renewal signals.
• Monitor launch effectiveness and capture feedback to guide actions.
• Coordinate development of presentations, FAQs, sales resources, and proof summaries.

Skills

Product commercialization

Go-to-market strategy

Product marketing

Sales enablement

Matrixed environment

Analytical thinking

Executive communication

Education

Bachelor's degree

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to lead execution of go-to-market plans for payor-focused products.

You will partner across product, marketing, sales enablement, sales, account management, implementation, and analytics to position offerings and drive adoption. The role supports market-ready product positioning, evidence-based storytelling, and dashboards tracking readiness, demand, and renewal signals.