Senior Demand Gen Architect — ABM & Paid Media

Recommercebrands; United States; Remote; USD 120,000 - 210,000; Full time

Job summary

Recom is seeking a senior individual contributor to own integrated demand generation, driving a predictable pipeline from priority brand accounts. You will collaborate with Brand and Product Marketing, Design, Outbound and Revenue Operations, while directing a specialized paid media agency to execute campaigns.

Translate audience insights into campaign themes and buyer journeys, managing budgets, measurement and attribution to continually optimize performance across channels.

Qualifications

• 7+ years in B2B demand generation, growth marketing or campaign management.
• Track record of generating measurable qualified pipeline through integrated campaigns.
• Hands-on fluency in paid media, email nurture, web conversion and account-based marketing.
• Strong analytical, agency-management and cross-functional execution skills.

Responsibilities

• Own integrated demand generation as a senior individual contributor, creating predictable, high-quality pipeline from priority brand accounts.
• Work with Brand and Product Marketing, Design, Outbound and Revenue Operations, while directing a specialized paid media agency.
• Reporting to the SVP Marketing, you will collaborate across the relevant marketing and commercial teams to deliver these priorities.
• Architect integrated campaigns across paid search, paid social, webinars, content programs, email and website conversion.
• Develop account-based programs and intent-informed targeting with sales; coordinate outreach priorities with the Outbound Leader.
• Translate audience insights and positioning into campaign themes, offers and buyer journeys.
• Direct paid media partners, manage working budgets and optimize channel and campaign economics.
• Partner with Revenue Operations on nurture, tracking, attribution, routing and sales handoffs.

Skills

Demand generation

Growth marketing

Campaign management

Paid media

Email nurture

Web conversion

ABM

Analytics

Tools

CRM

Marketing automation

Attribution tools

Job description

Recom is seeking a senior individual contributor to own integrated demand generation, driving a predictable pipeline from priority brand accounts. You will collaborate with Brand and Product Marketing, Design, Outbound and Revenue Operations, while directing a specialized paid media agency to execute campaigns.

Translate audience insights into campaign themes and buyer journeys, managing budgets, measurement and attribution to continually optimize performance across channels.