Senior PMM: Personalization & AI Growth

Klaviyo; San Francisco (CA); On-site; USD 116,000 - 174,000; Full time

Job summary

Klaviyo is seeking a Senior Product Marketing Manager to own the Personalization narrative and drive adoption across channels. You will partner with the Personalization product team to shape roadmaps, launches, pricing, and GTM strategies that translate data science into clear value for marketers and executives.

You’ll collaborate with Platform PMM, Sales, Customer Success and Enablement to craft campaigns, ROI models, and customer stories that demonstrate measurable impact and accelerate

Qualifications

• 5+ years of experience in B2B SaaS product marketing, with a track record of leading successful product launches from positioning through adoption.
• Experience marketing data-, analytics-, or AI/ML-driven products, and the ability to turn technical concepts into clear, differentiated messaging for marketers and executives.
• Marketing technology and/or e-commerce experience is a significant plus.
• Examples of great positioning and messaging that cut through the noise and differentiated your product or service.
• Know what great work looks like: you bring proven launch frameworks and playbooks, and know when to create your own to move fast.
• Strong analytical skills, with comfort using data to size opportunities, measure impact, and tell a persuasive story.
• Excellent verbal and written communication and presentation skills, including with senior leaders.
• Excellent cross-functional collaboration and influence skills; able to lead without authority across Product, Sales, Marketing, and Customer Success.
• Strong organizational skills and attention to detail, with the ability to prioritize and meet deadlines across multiple concurrent workstreams.
• Curiosity about customers and a passion for going deep into a technical product.
• Love and thrive in a fast-paced, dynamic environment.

Responsibilities

• Positioning & Storytelling: Define the value proposition, messaging, and positioning for Personalization and its place in Klaviyo's broader platform and AI narrative.
• Product Launches: Lead go-to-market strategy and launch plans for new features and packaging, aligning Product, Sales, Customer Success, Enablement, Integrated Marketing, Support, and GTM Ops.
• Packaging & Pricing: Partner with Product on how Personalization is packaged relative to the core platform, making it easy to buy, sell, and expand.
• Roadmap Influence: Be the voice of the customer and market with Product; synthesize research, beta feedback, win/loss data, and field input to shape priorities.
• Adoption & Revenue Growth: Develop campaigns, proof points, ROI models, and cross-sell playbooks that drive attach, usage, and retention.
• Sales Enablement: Build GTM assets (decks, one-pagers, ROI calculators, demos, training) and serve as the Personalization SME for Sales, Customer Success, and Partners.
• Customer Evidence & Thought Leadership: Develop customer stories, benchmarks, and data-driven content that show the impact of personalization, and represent Klaviyo at events and with analysts and press.
• Measurement: Define success metrics for launches and programs, report on results, and iterate.
• Performs other related duties as assigned to support the K:Marketing PMM organization and the Personalization business.

Skills

B2B SaaS product marketing

Launch experience

Cross-functional collaboration

Data-driven storytelling

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Klaviyo is seeking a Senior Product Marketing Manager to own the Personalization narrative and drive adoption across channels. You will partner with the Personalization product team to shape roadmaps, launches, pricing, and GTM strategies that translate data science into clear value for marketers and executives.

You’ll collaborate with Platform PMM, Sales, Customer Success and Enablement to craft campaigns, ROI models, and customer stories that demonstrate measurable impact and accelerate