Senior PMM: Personalization & AI Growth

Klaviyo; Boston (MA); In loco; USD 116.000 - 174.000; Tempo pieno

Descrizione del lavoro

Klaviyo is seeking a Senior Product Marketing Manager for Personalization to own the core narrative and drive adoption across channels. You will partner with Product, Sales, and Success teams to shape the roadmap using market insights and customer feedback.

You’ll lead launches, packaging decisions, and ROI-focused campaigns that show measurable impact for marketers and executives. The role requires 5+ years in B2B SaaS product marketing, with demonstrated ability to simplify complex AI/ML

Competenze

• Minimum 5 years in B2B SaaS product marketing with successful launches.
• Ability to translate data science concepts into compelling messaging.
• Experience marketing data-, analytics-, or AI/ML-driven products.

Mansioni

• Own the Personalization narrative, messaging, and positioning.
• Lead GTM launches for new features and packaging.
• Influence roadmap with market and customer insight.
• Develop campaigns, ROI models, and cross-sell playbooks.
• Create sales enablement assets and customer evidence.

Conoscenze

B2B SaaS PMM

AI/ML marketing

Cross-functional collaboration

Launch planning

Data-driven storytelling

Analytical skills

Formazione

Bachelor's degree in Marketing/Business

Strumenti

CRM platforms

Marketing automation

Analytics tools

Descrizione del lavoro

Klaviyo is seeking a Senior Product Marketing Manager for Personalization to own the core narrative and drive adoption across channels. You will partner with Product, Sales, and Success teams to shape the roadmap using market insights and customer feedback.

You’ll lead launches, packaging decisions, and ROI-focused campaigns that show measurable impact for marketers and executives. The role requires 5+ years in B2B SaaS product marketing, with demonstrated ability to simplify complex AI/ML