Senior PMM - Industry-Centric Enterprise Growth

Birdeye; Palo Alto (CA); On-site; USD 140,000 - 180,000; Full time

Job summary

Birdeye is seeking an experienced Product Marketing Manager to own the narrative and strategy across diverse industries including financial services, automotive, wellness, property management, and franchises. You will craft buyer-focused positioning, own industry content, and shape the enterprise events program to drive pipeline and revenue.

You will collaborate with Sales and Demand Gen to target priorities, map buying committees, and translate market insights into ROI-focused messaging.

Qualifications

• 6+ years in B2B product or industry marketing across multiple verticals.
• Built a segment strategy and carried a measurable number.
• Experience with Enterprise B2B SaaS in financial services, automotive, franchise, or property mgmt is a plus.
• Rapidly learns industry economics, buyers, and language.
• Strong writing skills with clear, concise sentences.
• Proven track record of running events and campaigns that generate pipeline.
• Comfortable with numbers and reporting.
• Hands-on with AI agents in your work.
• Bonus: franchise systems or regulated industries at scale.

Responsibilities

• Own industry narrative and positioning by sector.
• Define industry targets and contribute to pipeline with Sales and Demand Gen.
• Create industry content across channels (web, ads, blogs, campaigns).
• Manage enterprise events and associated pipeline.
• Map buying committee and stakeholder needs for each industry.
• Provide industry insights to product marketing and Product.
• Prepare field-ready discovery questions and ROI framing with sales enablement.

Skills

B2B product marketing

Industry marketing

Enterprise SaaS

Storytelling & writing

Event planning

Campaign management

Data-driven mindset

AI/agent awareness

Tools

Salesforce

HubSpot

Job description

Birdeye is seeking an experienced Product Marketing Manager to own the narrative and strategy across diverse industries including financial services, automotive, wellness, property management, and franchises. You will craft buyer-focused positioning, own industry content, and shape the enterprise events program to drive pipeline and revenue.

You will collaborate with Sales and Demand Gen to target priorities, map buying committees, and translate market insights into ROI-focused messaging.