Senior Product Marketing Manager

Birdeye; Palo Alto (CA); On-site; USD 140,000 - 180,000; Full time

Job summary

Birdeye is seeking an experienced Product Marketing Manager to own the narrative and strategy across diverse industries including financial services, automotive, wellness, property management, and franchises. You will craft buyer-focused positioning, own industry content, and shape the enterprise events program to drive pipeline and revenue.

You will collaborate with Sales and Demand Gen to target priorities, map buying committees, and translate market insights into ROI-focused messaging.

Qualifications

• 6+ years in B2B product or industry marketing across multiple verticals.
• Built a segment strategy and carried a measurable number.
• Experience with Enterprise B2B SaaS in financial services, automotive, franchise, or property mgmt is a plus.
• Rapidly learns industry economics, buyers, and language.
• Strong writing skills with clear, concise sentences.
• Proven track record of running events and campaigns that generate pipeline.
• Comfortable with numbers and reporting.
• Hands-on with AI agents in your work.
• Bonus: franchise systems or regulated industries at scale.

Responsibilities

• Own industry narrative and positioning by sector.
• Define industry targets and contribute to pipeline with Sales and Demand Gen.
• Create industry content across channels (web, ads, blogs, campaigns).
• Manage enterprise events and associated pipeline.
• Map buying committee and stakeholder needs for each industry.
• Provide industry insights to product marketing and Product.
• Prepare field-ready discovery questions and ROI framing with sales enablement.

Skills

B2B product marketing

Industry marketing

Enterprise SaaS

Storytelling & writing

Event planning

Campaign management

Data-driven mindset

AI/agent awareness

Tools

Salesforce

HubSpot

Job description

Why this job exists

Birdeye builds AI coworkers for multi-location brands. Jay runs marketing, Myna runs operations, and Robin runs customer experience. Each orchestrates agents to Win AI Visibility, Book Appointments, and Drive Consistent CX at every location.

A bank branch, a car dealership, a wellness studio, a storage facility, and a franchise location do different jobs for different customers. They buy for different reasons. One generic story wins none of them.

Product marketing sits at the center of how Birdeye builds and ships coworkers. Our product PMMs own what each coworker does. This role owns why it matters in each industry: the problem, the buyer, the proof, and the plan to win the segment.

What you’ll own

• The narrative for every industry. Positioning and messaging for financial institutions, automotive, wellness, property management, self-storage, franchises, and the industries we enter next. Each gets its own problem, buyer, and proof, written against the company narrative.
• Industry targets. Own pipeline and revenue targets by industry with Sales and Demand Gen. Decide where to go deep, and say where not to.
• Industry content in every channel. Industry pages on birdeye.com, ads, blogs, and campaigns. Every asset speaks the buyer’s language, not ours.
• Enterprise events. Own Birdeye’s enterprise event program: where we show up, what we say, and the pipeline it produces.
• The buying committee. Map who buys in each industry, from corporate marketing to operations, franchise development, and compliance, and what each needs to hear.
• Industry insight. Competitive intelligence, win/loss, and market research by industry, fed back to product marketing and Product.
• Field readiness. Industry talk tracks, discovery questions, and ROI framing for enterprise AEs and solution engineers. Partner with sales enablement on delivery.

What we’re looking for

• 6+ years in B2B product or industry marketing, ideally across more than one vertical.
• You’ve built a segment strategy and carried a number for it.
• Enterprise B2B SaaS. Financial services, automotive, franchise, or property management experience is a strong plus.
• You learn an industry fast: its economics, its buyers, and its words.
• You write. Short sentences, strong verbs. Clarity comes from simplicity. We’ll ask for a sample.
• You’ve run events and campaigns and can show the pipeline they produced.
• Comfortable with numbers and honest about them.
• Hands-on with AI agents in your own work.
• Bonus: franchise systems, regulated industries such as banking, or multi-location marketing at scale.