Senior PMM: GTM Lead for Premium Fintech Offering

Robinhood Markets, Inc.; Bellevue (WA); On-site; USD 166,000 - 195,000; Full time

Benefits offered by this job

100% paid health insurance for you and

90% dependent coverage

Equity ownership

401(k) matching

Catered meals and office perks

Flexible paid time off

Job summary

Robinhood Markets, Inc. is seeking a Senior Product Marketing Manager to lead GTM strategy and prospect acquisition for a new premium financial offering.

You will design and execute a B2B-hybrid marketing motion, build outbound channels like LinkedIn and email, and coordinate with central marketing and Concierge teams for multi-channel execution. You will implement a CRM-integrated martech stack and drive marketing attribution to optimize CAC:LTV, delivering a high-impact, cross-functional

Qualifications

• 6+ years of experience in B2B or B2B2C demand generation or growth marketing, with hands-on experience building campaigns inside an existing stack.
• Experience creating a marketing stack that pairs outbound channels with a live book-a-call/demo flow (marketing automation, lead routing, scheduling, and attribution).
• Experience marketing a sales-assisted product where the funnel leads to a live conversation rather than a self-serve signup.

Responsibilities

• Build outbound marketing for high-net-worth audiences outside current customer base.
• Own conversion paths from free consult to self-serve signup, coordinating with product for qualification and calendar routing.
• Lead strategy for paid, brand, events, and lifecycle channels with central marketing and Concierge teams.
• Build and integrate the marketing tech stack with CRM (Salesforce).
• Drive readiness and execution against internal launch timelines.
• Coordinate with multiple teams on GTM strategy and budget.

Skills

Outbound marketing

LinkedIn

Email campaigns

Marketing automation

Lead routing

Marketing attribution

AI in marketing

Tools

Salesforce

Job description

Robinhood Markets, Inc. is seeking a Senior Product Marketing Manager to lead GTM strategy and prospect acquisition for a new premium financial offering.

You will design and execute a B2B-hybrid marketing motion, build outbound channels like LinkedIn and email, and coordinate with central marketing and Concierge teams for multi-channel execution. You will implement a CRM-integrated martech stack and drive marketing attribution to optimize CAC:LTV, delivering a high-impact, cross-functional