Senior Product Marketing Manager — Premium Fintech GTM

Robinhood; New York (NY); On-site; USD 166,000 - 195,000; Full time

Benefits offered by this job

Health insurance

Equity ownership

401(k) matching

Paid time off

Life & disability insurance

Parental leave

Job summary

Robinhood is seeking a Senior Product Marketing Manager to lead GTM for our new premium financial offering in New York, NY. You will design and build a B2B-hybrid marketing motion to attract prospects outside our base, using outbound channels like LinkedIn and email, while coordinating with central marketing and Concierge teams for other channels.

You will implement a CRM-integrated martech stack, orchestrate conversion paths, and drive CAC:LTV optimization with a focus on net-new client

Qualifications

• 6+ years in B2B or B2B2C demand generation or growth marketing, hands-on and campaign-driven.
• Experience pairing outbound channels with a live “book a call/demo” flow including scheduling and attribution.
• Experience marketing a sales-assisted product with a human handoff to live conversations.

Responsibilities

• Build and run outbound marketing including LinkedIn, email, and outreach to reach high-net-worth and mass-affluent audiences outside current base.
• Own conversion paths from free expert consultations to self-serve signup, routing leads and testing outreach.
• Set strategy and brief execution for paid, brand, events, and lifecycle channels with central marketing and Concierge teams.
• Implement marketing tech and CRM integration to support audience marketing and attribution.

Skills

Outbound marketing

Cross-functional collaboration

AI in marketing

Campaign end-to-end

B2B/B2B2C growth

Tools

Salesforce

Job description

Robinhood is seeking a Senior Product Marketing Manager to lead GTM for our new premium financial offering in New York, NY. You will design and build a B2B-hybrid marketing motion to attract prospects outside our base, using outbound channels like LinkedIn and email, while coordinating with central marketing and Concierge teams for other channels.

You will implement a CRM-integrated martech stack, orchestrate conversion paths, and drive CAC:LTV optimization with a focus on net-new client