Senior B2B Growth & GTM Marketing Lead

Neobankbeat; New York (NY); Hybrid; USD 166,000 - 195,000; Full time

Benefits offered by this job

Bonus opportunities

Equity ownership

401(k) matching

Health insurance for employees

Job summary

Robinhood in New York, NY seeks a Senior Product Marketing Manager to own GTM strategy and outbound demand for our premium financial offerings. You will build a B2B-hybrid marketing motion using LinkedIn, email, and outreach while coordinating with central marketing and Concierge teams.

You’ll implement a CRM-integrated stack, optimize CAC:LTV, and partner with product, legal, and growth to launch high-impact initiatives in a fast-paced, regulated fintech environment with hands-on ownership of

Qualifications

• 6+ years in B2B or B2B2C demand generation or growth marketing.
• Experience building outbound campaigns with LinkedIn, email, and outreach.
• Experience marketing a sales-assisted product with a live conversation.
• Routine use of AI across your marketing workflow.
• Experience shipping end-to-end outbound campaigns and directing teams.

Responsibilities

• Own net-new demand funnel via outbound channels (LinkedIn, email, outreach).
• Orchestrate conversion paths and book-a-call/demo flow with calendar routing.
• Coordinate paid, brand, events and lifecycle channels with central teams.
• Build and optimize a CRM-integrated marketing stack.
• Lead attribution, CAC:LTV, and cross-functional partner alignment across departments.

Skills

Demand generation

Outbound marketing

Marketing automation

Lead routing

Attribution

AI in marketing

Tools

Salesforce

Job description

Robinhood in New York, NY seeks a Senior Product Marketing Manager to own GTM strategy and outbound demand for our premium financial offerings. You will build a B2B-hybrid marketing motion using LinkedIn, email, and outreach while coordinating with central marketing and Concierge teams.

You’ll implement a CRM-integrated stack, optimize CAC:LTV, and partner with product, legal, and growth to launch high-impact initiatives in a fast-paced, regulated fintech environment with hands-on ownership of