Senior PMM: Agreement Manager — GTM Leader

DocuSign, Inc.; San Francisco (CA); Hybrid; USD 146,400 - 235,375; Full time

Benefits offered by this job

RSUs

Bonus program

Health benefits

Parental leave

Training & development

Job summary

DocuSign is seeking a Senior Product Marketing Manager for Agreement Manager to own the go-to-market strategy, messaging, and adoption within the Intelligent Agreement Management platform. You will serve as the SME on customer challenges and craft compelling narratives for enterprise deals and field teams.

This individual contributor role reports to the Director, Platform Product Marketing and supports cross-functional launches, sales enablement, and campaigns across key industries, using

Qualifications

• 8+ years of product marketing experience in the B2B SaaS space.
• Bachelor's degree or equivalent practical experience.
• Experience building and executing cross-functional go-to-market strategies, product launch BOMs, and sales enablement frameworks for enterprise revenue teams
• Experience using data for customer insights and recommendations
• Experience simplifying complex, technical topics for non-technical audiences

Responsibilities

• Own end-to-end value proposition, messaging, and narrative for Agreement Manager within the IAM platform.
• Drive cross-functional GTM launches for new Agreement Manager capabilities, creating product BOMs and ensuring operational alignment across Sales, Marketing, and Success.
• Partner with Sales Enablement to equip global field and partner teams with decks, demos, battlecards, and training.
• Uncover actionable customer usage insights and persona pain points to optimize the buyer journey, drive feature adoption, and feed feedback into the Product Management roadmap.
• Partner with Growth and Field Marketing to build integrated acquisition, cross-sell, and upsell campaigns targeting key industries and buying personas.
• Serve as a core SME, crafting narratives and delivering presentations for customer conferences, partner summits, and executive briefings

Skills

8+ years of product marketing

Bachelor's degree

Cross-functional GTM strategies

Data-driven insights

Simplifying complex topics

Education

Bachelor's degree or equivalent practical experience

MBA (preferred)

Job description

DocuSign is seeking a Senior Product Marketing Manager for Agreement Manager to own the go-to-market strategy, messaging, and adoption within the Intelligent Agreement Management platform. You will serve as the SME on customer challenges and craft compelling narratives for enterprise deals and field teams.

This individual contributor role reports to the Director, Platform Product Marketing and supports cross-functional launches, sales enablement, and campaigns across key industries, using