Senior PMM: Intelligent Agreement Manager (IAM)

Docusign; San Francisco (CA); Hybrid; USD 146,000 - 235,000; Full time

Benefits offered by this job

Bonus

RSUs

Job summary

Docusign is seeking a Senior Product Marketing Manager for Agreement Manager to lead go-to-market strategy and adoption for a foundational IAM feature. You will serve as the SME on customer challenges and guide field teams to close enterprise deals, expand IAM adoption, and drive value through strategic messaging.

You will report to the Director, Platform Product Marketing and collaborate with Sales, Marketing, and Success to ensure alignment and impactful customer journeys across industries.

Qualifications

• 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of managing high-growth products or platform portfolios.
• Bachelor’s degree or equivalent practical experience
• Experience building and executing cross-functional go-to-market strategies, product launch bills of materials (BOM), and sales enablement frameworks for enterprise revenue teams
• Experience using data for customer insights and recommendations
• Experience simplifying complex, technical topics for non-technical audiences

Responsibilities

• Own the end-to-end value proposition, differentiated messaging, and customer-facing narrative for Agreement Manager within the broader Docusign IAM platform
• Drive cross-functional GTM launches for new Agreement Manager capabilities, creating product BOMs and ensuring operational alignment across Sales, Marketing, and Success
• Partner with Sales Enablement to equip global field and partner teams with pitch decks, demos, competitive battlecards, and training to showcase value
• Uncover actionable customer usage insights and persona pain points to optimize the buyer journey, drive feature adoption, and feed feedback into the Product Management roadmap
• Partner with Growth and Field Marketing to build integrated acquisition, cross-sell, and upsell campaigns targeting key industries and buying personas
• Serve as a core SME, crafting narratives and delivering presentations for customer conferences, partner summits, and executive briefings

Skills

B2B SaaS marketing

Cross-functional GTM

Data-driven decisions

Technical storytelling

Customer insights

Education

Bachelor’s degree or equivalent practical experience

Job description

Docusign is seeking a Senior Product Marketing Manager for Agreement Manager to lead go-to-market strategy and adoption for a foundational IAM feature. You will serve as the SME on customer challenges and guide field teams to close enterprise deals, expand IAM adoption, and drive value through strategic messaging.

You will report to the Director, Platform Product Marketing and collaborate with Sales, Marketing, and Success to ensure alignment and impactful customer journeys across industries.