Senior PM, Subscriptions — Convert Readers to Payers

WP Company; United States; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Pension plan and 401(k) match

Paid vacation and sick leave

Paid holidays and personal days

Parental leave

Mental health resources

Caregiver services

Employee subscription benefits

Job summary

The Washington Post is seeking a Senior Product Manager, Subscriptions to lead a cross-functional team focused on turning unknown users into known users and known users into paying subscribers. You will own the conversion and acquisition flows from first visit through onboarding, collaborating with marketing, design, data science, and engineering to build compelling offers at the right time.

You will work with revenue science and subscriptions marketing to test models and experiments, shaping

Qualifications

• 5+ years of product management experience, digital subscriptions preferred.
• Experience improving conversion funnels and acquisition flows.
• Experience using data to inform decisions with experiments.
• Comfort collaborating with data science, analytics, marketing, design, and engineering.
• Strong collaboration and cross-functional relationship-building.
• Excellent communication across levels of the company.
• Experience working with research and design teams on qualitative studies.
• Media industry knowledge is a plus.

Responsibilities

• Own the roadmap for conversion and acquisition flows, from a reader's first visit through registration, checkout, and onboarding.
• Develop strategies to move unknown users to known users and known users to payers.
• Partner with the revenue science team on models and testing to optimize offers for different users.
• Partner closely with the subscriptions marketing team to plan and launch experiments and campaigns.
• Work with Engineering, Design, Marketing, Analytics, and QA to ship high quality products on a steady rhythm.
• Write clear requirements and prioritize features against our acquisition and revenue goals.
• Use A/B testing and other experimentation to learn what works, then apply it to the next round of improvements.
• Spot roadblocks early and clear them before they slow the team down.
• Share updates, risks, and new opportunities with leadership on a regular basis.
• Keep up with trends in subscription products, conversion optimization, and consumer behavior.

Skills

Product management

Conversion optimization

Data-driven decision making

Experimentation & A/B testing

Collaboration across teams

Communication skills

Attention to detail

Qualitative research collaboration

Media industry knowledge

Job description

The Washington Post is seeking a Senior Product Manager, Subscriptions to lead a cross-functional team focused on turning unknown users into known users and known users into paying subscribers. You will own the conversion and acquisition flows from first visit through onboarding, collaborating with marketing, design, data science, and engineering to build compelling offers at the right time.

You will work with revenue science and subscriptions marketing to test models and experiments, shaping