Senior Product Manager, Subscriptions

WP Company

United States

On-site

USD 120,000 - 160,000

Full time

2 days ago

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Benefits offered by this job

Medical, dental and vision coverage

Pension plan and 401(k) match

Paid vacation and sick leave

Paid holidays and personal days

Parental leave

Mental health resources

Caregiver services

Employee subscription benefits

Job summary

The Washington Post is seeking a Senior Product Manager, Subscriptions to lead a cross-functional team focused on turning unknown users into known users and known users into paying subscribers. You will own the conversion and acquisition flows from first visit through onboarding, collaborating with marketing, design, data science, and engineering to build compelling offers at the right time.

You will work with revenue science and subscriptions marketing to test models and experiments, shaping

Qualifications

5+ years of product management experience, digital subscriptions preferred.
Experience improving conversion funnels and acquisition flows.
Experience using data to inform decisions with experiments.
Comfort collaborating with data science, analytics, marketing, design, and engineering.
Strong collaboration and cross-functional relationship-building.
Excellent communication across levels of the company.
Experience working with research and design teams on qualitative studies.
Media industry knowledge is a plus.

Responsibilities

Own the roadmap for conversion and acquisition flows, from a reader's first visit through registration, checkout, and onboarding.
Develop strategies to move unknown users to known users and known users to payers.
Partner with the revenue science team on models and testing to optimize offers for different users.
Partner closely with the subscriptions marketing team to plan and launch experiments and campaigns.
Work with Engineering, Design, Marketing, Analytics, and QA to ship high quality products on a steady rhythm.
Write clear requirements and prioritize features against our acquisition and revenue goals.
Use A/B testing and other experimentation to learn what works, then apply it to the next round of improvements.
Spot roadblocks early and clear them before they slow the team down.
Share updates, risks, and new opportunities with leadership on a regular basis.
Keep up with trends in subscription products, conversion optimization, and consumer behavior.

Skills

Product management

Conversion optimization

Data-driven decision making

Experimentation & A/B testing

Collaboration across teams

Communication skills

Attention to detail

Qualitative research collaboration

Media industry knowledge

Job description

Join the future of news

We're on a mission to deliver riveting storytelling for all of America. At The Washington Post, you'll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

About Our Team

The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning News and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.

Why This Role Matters

The Washington Post is seeking a Senior Product Manager, Subscriptions. Our product team shapes how readers discover our subscription, decide to join, and build habits as long-term subscribers. We own the flows people move through on the way to becoming a subscriber, and we work closely with our subscriptions marketing team to bring new readers in.

The Senior Product Manager, Subscriptions, leads a cross‑functional team focused on turning unknown users into known users, and known users into paying subscribers. You will dig into how people behave, find the spots where they hesitate or drop off, and turn what you learn into a clear roadmap. You will also work with our revenue science team on the models that help us show the right offer to the right user at the right time.

What Motivates You

You get energized by the puzzle of why people choose to subscribe and what makes them stay.
You like working across teams and are good at turning ideas from marketing, design, data science, and engineering into something everyone can build toward.
You're curious about customers. You want to understand what they need, where they get stuck, and what would make the experience feel easy.
You care about the mission and values of the organization and bring determination and good organization to the work.

How You'll Support the Mission

Own the roadmap for conversion and acquisition flows, from a reader's first visit through registration, checkout, and early onboarding.
Develop strategies that move unknown users to known users and known users to payers.
Partner with the revenue science team on the models and testing that inform which offer reaches which user, and when.
Partner closely with the subscriptions marketing team to plan and launch experiments and campaigns that bring in new subscribers.
Work with Engineering, Design, Marketing, Analytics, and QA to ship high quality products on a steady rhythm.
Write clear requirements and prioritize features against our acquisition and revenue goals.
Use A/B testing and other experimentation to learn what works, then apply it to the next round of improvements.
Spot roadblocks early and clear them before they slow the team down.
Share updates, risks, and new opportunities with leadership on a regular basis.
Keep up with trends in subscription products, conversion optimization, and consumer behavior.

The Skills and Experience You Bring

Minimum Qualifications

5+ years of product management experience, preferably in digital subscriptions.
Experience improving conversion funnels or acquisition flows, ideally in a B2C digital subscription product. This is a strong plus. -
Experience using data to inform decisions, including a track record of running experiments and combining numbers with customer feedback to decide what to build.
Comfort working with data science or analytics partners on models and personalization, even if you aren't building the models yourself.
A collaborative style and the ability to build good working relationships with marketing, design, engineering, and analytics partners.
Strong attention to detail, and the ability to juggle several projects in a fast-moving environment.
Excellent communication skills, including the ability to explain complex ideas and share results with people at every level of the company.
Experience working with research and design teams to run qualitative studies and turn what you learn into product improvements.
Media experience is welcome and not required.

Collaboration makes us stronger. That's why our offices are designed with open layouts, modern technology, and easy access to transportation. With certain exceptions for newsgathering and business travel, we work on-site five days a week.

Compensation and Benefits