Senior Product Manager, Subscriptions

500 WP Company LLC; Washington (District of Columbia); On-site; USD 120,000 - 199,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Pension and 401(k) match

Vacation and sick leave

Holidays and personal days

Parental leave

Mental health resources

Caregiver concierge services

Pet insurance

Free Post digital subscription

Leadership and career development

Job summary

The Washington Post is seeking a Senior Product Manager, Subscriptions to lead conversion and acquisition flows from a reader's first visit through registration, checkout, and onboarding. You will partner with the revenue science team to test offers and build roadmaps that convert readers into paying subscribers.

You will work closely with Engineering, Design, Analytics, Marketing, and QA to ship high-quality features and experiments, translating data into actionable product improvements for a

Qualifications

• 5+ years of product management in digital subscriptions.
• Experience improving conversion funnels or acquisition flows.
• Experience using data to inform decisions and run experiments.
• Comfort working with data science or analytics partners.
• Collaborative style and ability to build cross-functional relationships.
• Strong attention to detail in a fast-moving environment.
• Excellent communication across all levels of the company.
• Experience working with research and design teams for qualitative studies.

Responsibilities

• Own the roadmap for conversion and acquisition flows from first visit to onboarding.
• Develop strategies to move unknown users to known users and then to payers.
• Partner with the revenue science team on models and testing.
• Collaborate with subscriptions marketing to plan experiments and campaigns.
• Work with Engineering, Design, Marketing, Analytics, and QA to ship high quality products.
• Write clear requirements and prioritize features against acquisition and revenue goals.
• Use A/B testing to learn and apply improvements.

Skills

Subscriptions experience

Data-driven decisions

Experimentation

Cross-functional collaboration

Strong communication

Qualitative research

Media industry experience

Job description

Join the future of news We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

About Our Team The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning News and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.

Why This Role Matters

The Washington Post is seeking a Senior Product Manager, Subscriptions. Our product team shapes how readers discover our subscription, decide to join, and build habits as long-term subscribers. We own the flows people move through on the way to becoming a subscriber, and we work closely with our subscriptions marketing team to bring new readers in. The Senior Product Manager, Subscriptions, leads a cross-functional team focused on turning unknown users into known users, and known users into paying subscribers. You will dig into how people behave, find the spots where they hesitate or drop off, and turn what you learn into a clear roadmap. You will also work with our revenue science team on the models that help us show the right offer to the right user at the right time.

What Motivates You

You get energized by the puzzle of why people choose to subscribe and what makes them stay. You like working across teams and are good at turning ideas from marketing, design, data science, and engineering into something everyone can build toward. You're curious about customers. You want to understand what they need, where they get stuck, and what would make the experience feel easy. You care about the mission and values of the organization and bring determination and good organization to the work.

How You'll Support the Mission

Own the roadmap for conversion and acquisition flows, from a reader's first visit through registration, checkout, and early onboarding. Develop strategies that move unknown users to known users and known users to payers. Partner with the revenue science team on the models and testing that inform which offer reaches which user, and when. Partner closely with the subscriptions marketing team to plan and launch experiments and campaigns that bring in new subscribers.

• Work with Engineering, Design, Marketing, Analytics, and QA to ship high quality products on a steady rhythm.
• Write clear requirements and prioritize features against our acquisition and revenue goals.
• Use A/B testing and other experimentation to learn what works, then apply it to the next round of improvements.
• Spot roadblocks early and clear them before they slow the team down.
• Share updates, risks, and new opportunities with leadership on a regular basis.
• Keep up with trends in subscription products, conversion optimization, and consumer behavior.

The Skills and Experience You Bring

Minimum Qualifications

• 5+ years of product management experience, preferably in digital subscriptions.
• Experience improving conversion funnels or acquisition flows, ideally in a B2C digital subscription product. This is a strong plus.
• Experience using data to inform decisions, including a track record of running experiments and combining numbers with customer feedback to decide what to build.
• Comfort working with data science or analytics partners on models and personalization, even if you aren't building the models yourself.
• A collaborative style and the ability to build good working relationships with marketing, design, engineering, and analytics partners.
• Strong attention to detail, and the ability to juggle several projects in a fast-moving environment.
• Excellent communication skills, including the ability to explain complex ideas and share results with people at every level of the company.
• Experience working with research and design teams to run qualitative studies and turn what you learn into product improvements.
• Media experience is welcome and not required.

Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The salary range for this position is: $119,700 - $199,300 Annual

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements.

This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

With certain exceptions for newsgathering and business travel, we work on-site five days a week.

We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most. We are powered by the passion and talent of our people. It takes all of us. Join the future of news.