Head of Pre-Subscriber Growth & Conversion (Hybrid)

Economist-Group-; New York (NY); Hybrid; USD 106,000 - 141,000; Full time

Benefits offered by this job

a highly competitive pension or 401(k)

private health insurance

24/7 access to counselling and well‑be

Work From Anywhere program

generous annual and parental leave

dedicated days off for volunteering

dedicated days off for moving home

free access to all The Economist Group

Job summary

The Economist Group seeks a commercially minded, data-driven leader to build and scale pre-subscriber strategy: growing a high-quality registered-user audience, creating habitual engagement across web and app, and converting the right users into long-term subscribers.

Reporting to the Co-President within the Marketing team, you will set the strategy, lead a two-person team, and work with Product, Editorial, Data and Growth to optimise the user journey from first touchpoint to subscription.

Qualifications

• Significant experience in pre-subscriber, registered-user, lifecycle, growth or conversion within a digital subscription, membership or consumer media business
• Strong experience shaping customer journeys across web, app and owned channels, with fluency in CRM and personalisation technology; Salesforce Marketing Cloud experience is an advantage
• A rigorous, data-led approach to experimentation, funnels, cohorts, audience segmentation and incremental commercial impact
• Strong commercial judgement and the ability to work across Product, Data, Engineering, Editorial, Creative and Growth, influencing senior stakeholders while protecting the customer experience
• Proven people-leadership experience, including setting direction, developing talent and leading through cross-functional influence

Responsibilities

• Develop and optimise lead‑acquisition tactics across paid media, social media and onsite journeys, leveraging first‑party data to bring more high‑quality users into the registered‑user base
• Own the pre‑subscriber growth strategy and optimisation plan: defining the value exchange for registration and how users progress to registered, activated, engaged and subscribed
• Design and scale the activation, engagement and habit‑building programmes across various content formats, including articles, newsletters, and video
• Partner with Product and Editorial to create distinctive registered‑user experiences, content propositions and capabilities that strengthen engagement and increase subscription intent
• Own the experimentation and measurement agenda, using insight and a clear testing and product feature roadmap to improve engagement and conversion of registered users
• Lead a team of two and establish clear operating rhythms with Acquisition, Subscriber Retention, Data, Technology and Creative teams, creating one coherent journey from first touchpoint through to subscription

Job description

The Economist Group seeks a commercially minded, data-driven leader to build and scale pre-subscriber strategy: growing a high-quality registered-user audience, creating habitual engagement across web and app, and converting the right users into long-term subscribers.

Reporting to the Co-President within the Marketing team, you will set the strategy, lead a two-person team, and work with Product, Editorial, Data and Growth to optimise the user journey from first touchpoint to subscription.