Senior PM, Offroad Content & Data Strategy

onXmaps, Inc.; Seattle (WA); On-site; USD 143,000 - 179,000; Full time

Benefits offered by this job

Annual bonus

Health benefits

Parental leave

401k matching

Outdoor adventures and activity funds

Get Out, Get Active funds

Flexible time away

Job summary

onXmaps, Inc. seeks a Senior Product Manager, Content to lead Offroad’s data and content strategy. You’ll shape what trails, POIs, and land data are needed, partner with data providers, and guide the Trail Guide program while aligning with Offroad product goals.

You will bridge customer research with data models, collaborate across teams, and drive AI-enabled improvements, all while supporting a distributed US workforce.

Qualifications

• Bachelor’s degree or equivalent experience in a related field.
• 8+ years of experience leading software products or platforms with 4+ years in product management and 3 years in content strategy, data management, or program management.
• Experience translating customer needs into content or data-model requirements.
• Demonstrated end-user experience focus and JTBD thinking beyond backend data models.
• Strong ties to the off-road, overlanding, or powersports community.
• Comfort moving between technical data conversations and relationship-driven discussions.
• People leadership experience or a track record of directing work without direct authority.
• Curiosity for AI and new technologies; alignment with onX values.
• US work authorization and ability to travel quarterly.

Responsibilities

• Own Offroad content and data strategy and translate JTBD into content requirements.
• Explore and prioritize external data sources for expanded coverage.
• Collaborate with Product, Design, Engineering, and Content to define requirements and data models.
• Enhance end-to-end customer experience with content in the field.
• Measure content impact on behavior, conversion, and ROI.
• Manage relationships with land management agencies and data providers.
• Oversee the Trail Guide Program and contributor content.
• Present roadmap, priorities, and risks to leadership.
• Embed AI experimentation into workflows with validation.

Skills

JTBD research

Content strategy

Data management

Leadership

AI curiosity

Business acumen

Geospatial data awareness

Education

Bachelor's degree in Geography, GIS, Business, Data/Analytics

Job description

onXmaps, Inc. seeks a Senior Product Manager, Content to lead Offroad’s data and content strategy. You’ll shape what trails, POIs, and land data are needed, partner with data providers, and guide the Trail Guide program while aligning with Offroad product goals.

You will bridge customer research with data models, collaborate across teams, and drive AI-enabled improvements, all while supporting a distributed US workforce.