Senior Product Manager, Offroad Content & Data

onX; United States; Hybrid; USD 143,000 - 179,000; Full time

Benefits offered by this job

Competitive salary & annual bonus

Health benefits

Parental leave

401k matching

Outdoor adventures

Get Out, Get Active funds

Flexible time away

Job summary

onX is seeking a Senior Product Manager, Content for Offroad to turn customer problems into connected, trustworthy content and data. You will own Offroad's content and data strategy, defining what data we need and how it should be structured, in close alignment with the Offroad product roadmap.

You'll partner with Product, Design, Engineering, and Content to ship data-driven content, govern partnerships with land managers, and measure impact on user behavior and ROI.

Qualifications

• Eight or more years of software product leadership, with at least four years in product management and three years in content strategy or data/program management.
• Experience in geospatial data, outdoor recreation, or consumer technology preferred.
• Translating customer needs into content or data-model requirements with product, design and engineering teams.
• Focus on end-user experience beyond backend data models.
• Genuine ties to the off-road, overlanding, or powersports community.
• Ability to travel quarterly to corporate offices or strategic locations.

Responsibilities

• Own Offroad's content and data strategy, translating JTBD into content needs and data structure.
• Lead research and exploration of third-party data sources to expand coverage.
• Partner with Product, Design, Engineering, and Content to prioritize content roadmap and define data model, schema, and UX.
• Champion end-to-end customer experience with trail, POI, and land content.
• Own measurement of content impact on behavior, conversion and ROI.
• Build and manage relationships with land management agencies and data providers.
• Manage the Trail Guide Program through a direct report.
• Represent content roadmap to product and leadership.
• Channel market trends and feedback to sharpen priorities.

Skills

Product management

Content strategy

Geospatial data

Partnerships

Leadership

AI awareness

Education

Bachelor's degree in Geography, GIS, Business, Data/Analytics

Tools

GIS platforms

Job description

onX is seeking a Senior Product Manager, Content for Offroad to turn customer problems into connected, trustworthy content and data. You will own Offroad's content and data strategy, defining what data we need and how it should be structured, in close alignment with the Offroad product roadmap.

You'll partner with Product, Design, Engineering, and Content to ship data-driven content, govern partnerships with land managers, and measure impact on user behavior and ROI.