Senior PM, E‑Commerce Growth & Attribution Platform

Liftoff; Williamstown (NJ); Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Equity

Health benefits

Job summary

Liftoff is building a new e-commerce advertising platform and seeks a Senior Product Manager to own it from zero to one. You will own the business case, experimentation roadmap, and the platform's identity and attribution architecture, while representing Liftoff with customers and partners.

This is a senior, largely individual-contributor role with autonomy to shape the product, strategy, and go-to-market, including defining ICPs and collaboration with GTM, sales, and account teams.

Qualifications

• 8+ years of product management experience, ideally in performance advertising.
• Hands-on depth in web and mobile identity/attribution systems.
• Experience bringing products from beta to GA and making data-driven pivots.
• Familiarity with ecommerce platforms and merchant tooling.

Responsibilities

• Own the e-commerce advertising platform from zero to one.
• Define business cases, experimentation roadmap, and platform identity/attribution architecture.
• Represent Liftoff in customer conversations and strategic partnerships.
• Lead end-to-end integration work (pixels, server-side delivery, catalog ingestion).
• Set traffic quality and UX standards for advertisers and protect outcomes.

Skills

Product management

Performance advertising

ML experimentation

Identity & attribution

Cross-functional leadership

Beta to GA execution

Tools

Shopify ecosystem

CAPI integrations

Job description

Liftoff is building a new e-commerce advertising platform and seeks a Senior Product Manager to own it from zero to one. You will own the business case, experimentation roadmap, and the platform's identity and attribution architecture, while representing Liftoff with customers and partners.

This is a senior, largely individual-contributor role with autonomy to shape the product, strategy, and go-to-market, including defining ICPs and collaboration with GTM, sales, and account teams.